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Archives: February 2012

TED Reveals 2011/12 ‘Ads Worth Spreading’ Winners

It’s that time of year again as non-profit org TED has kicked off its TED2012 conference in Long Beach, CA by announcing the winners of its second annual “Ads Worth Spreading” challenge, which asks the global ad community, whether agencies or marketers, to come up with inspiring, online storytelling ((last year’s winners can be found here).

This year, the TED team was accepting submissions from YouTube as well and ultimately ended up receiving entries from 39 countries. They had to narrow it down to the top 10 and two of the pieces that cracked the list include Chipotle’s “Back to the Start’” effort featuring Willie Nelson‘s rendition of Coldplay’s “The Scientist” (above) and Droga5 NY’s “Day One – Linda” work for Prudential (full version posted below). Check out the fill list of Ads Worth Spreading winners here.

Martin Agency Promotes Lear to VP/CD

The Martin Agency promotions continue as Mike Lear has been bumped up from VP/ACD to VP/creative director at the Richmond, VA operation. During the last year alone, Lear has served as a copywriter on the Mentos digital shorts starring that hippie character Dragee and helped the brand launch its UP2U gum line. Lear has actually been with Martin since 2004, joining initially as a senior copywriter before being promoted to ACD at the end of 2006. While at his current employer, Lear has also moonlighted as an instructor/lecturer at VCU Brandcenter.

Before Martin Agency, Lear spent two years as a senior copywriter at Crispin Porter + Bogusky and held the same title at the ikes of WestWayne (which rebranded as 22squared in 2007) during his career. Now as VP/CD, Lear will continue to primarily focus on Mentos as well as American Cancer Society efforts.

Wes Anderson Brings the Quirk Factor to the Hyundai Azera

Did you know that it’s already been five years since Wes Anderson‘s last live-action feature, The Darjeeling Limited? Before Anderson’s new movie, Moonrise Kingdom, hits theaters in May, the cinematic master of quirkiness is taking a turn behind the camera for the new Hyundai Azera. Excluding a starring role in American Express’ “My Life, My Card” campaign four years ago, this marks Anderson’s first time doing commercial directing since shooting six spots for AT&T’s “Your Seamless World” campaign in 2007.

Collaborating with Innocean Worldwide and Moxie Pictures, Anderson’s first of two spots for Hyundai, “Modern Life,” finds a suburban mother hiding in her Azera in order to momentarily escape from her quirky family and their quirky household. It’s difficult to tell whether or not the mother’s actions would count as either spousal abuse or child neglect should her husband discover her deceptive, evasive tactics.

The second spot, “Talk to My Car,” finds a slightly happier family traveling through a number of Anderson-esque retro environments with the help of a morphing Azera. If anything, it makes you wonder whether or not the director would be open to helming a remake of Inspector Gadget anytime soon with Adrien Brody in the title role, Jason Schwartzman as Penny (by default), Owen Wilson as Brain the Dog and Bill Murray as Dr. Claw. If you can cast this hypothetical movie better, please do so in the comments. Credits after the jump.

Update: We would like to note that the Moxie camp takes issue with AgencySpy’s use of the term “quirk” in describing Mr. Anderson’s work. Rather, they would like us to use the term “His World” when describing Mr. Anderson’s quirky quirkiness.

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W+K’s Iain Tait is ‘Looking for Impossible People’

A friend sent us a link to an interesting post that Iain Tait published yesterday on his CrackedUnit2 blog, which basically states that Wieden+Kennedy”s global interactive ECD (who was recently named a partner) is looking to scratch a certain item off of his to-list: “Find awesome people.” Judging from his lengthy post, Tait wants to corral a group of “freaks,” aka interactive creative directors who he hopes will join W+K’s global network.

If you’re a “visionary realist,” “perfectionist hacker” or a “digital revolutionary with traditional sympathies,” perhaps you might be the type of person Tait’s looking for. Who needs Craigslist or a job board when you can pen something this hopeful and whimsical in hopes of separating the wheat from the chaff. Guess we’ll find out eventually if Tait’s finally able to trim down his to-dos. Read his  full post here, which has contact info as well for those who are the slightest bit intrigued.

Ogilvy Alum Adam Lau Joins the Barbarians (Updated)

Two weeks after reporting that Ogilvy’s Adam Lau was leaving the agency, we’ve received confirmation that his next destination is The Barbarian Group. Lau officially joins the digital shop’s New York hub tomorrow and will serve as a creative director.

As previously mentioned, Lau spent five years at Ogilvy NY before joining up with TBG, serving on the former’s IBM account as group creative director/copywriter. Prior to O&M, Lau held senior creative jobs at the likes of AKQA and McCann Erickson. Regarding his agency’s latest hire, Barbarian ECD Jay Zasa says, “Adam is one of the best creative leaders in the business, with a long record of success stretching back to digital’s earliest days.  We’re psyched he’s bringing his considerable talents and experience to TBG.”

Update: While Lau joins up with TBG, we’ve received word that senior art director Ryan McManus is leaving the digital agency after nearly six years of service.  The Barbarian camp says, “Ryan is a super-talented guy and we look forward to seeing what he makes next!” From what spies tell us, McManus is staying local in NYC and heading to a design/strategy shop called Hard Candy Shell. Still waiting for confirmation on that.

Tuesday Morning Stir

-P&G will be named 2012 Advertiser of the Year at the upcoming Dubai Lynx Awards. link

-Facebook and Yahoo’s patent battle continues. link

-The IAB has been busy this week as the organization announced the launch of an Advertising Technology Council.

-Crowdsourcing site Freelancer.com announced the winners of its $25,000 “Expose Our Logo” contest. link

-Jeff Goldblum and Blake Griffin star in a new Kia Optima spot from FunnyorDie (above).

-Here’s an in-depth look at Coca-Cola’s ambitious 2012 Summer Olympics campaign. link

Monday Odds and Ends

-Mad Men creator Matthew Weiner somewhat explains the new season five promotional poster. link

-The IAB unveiled the winners of its first-ever “Mobile Rising Stars” competition. link

-Miami-based agency La Comunidad hired Sra Rushmore, Madrid alums Eduardo De La Herran and Munia Bilbao as interactive creative director and interactive copywriter, respectively. In addition, La Comunidad welcomed ex-Tiempo BBDO creative Jaume Leis as interactive art director.

-VML is collaborating with WPP sibling Y&R to launch full operations in Australia (Sydney, to be exact). link

-Will Brandadvisors’ new, cutesy JCPenney ads starring Ellen DeGeneres suffer from backlash? link

-If you need a branding 101 refresher on taglines, here’s one option. link

-Yum Brands CEO David Novak is ready to feed the world. link

-Just a friendly reminder that IHOP is once again celebrating National Pancake Day tomorrow with free food. link

-It’s that time of year again to take recruiting firm 24 Seven’s marketing salary/job satisfaction survey. link

Miracle Whip Scours Twitter, Cautions Against Being ’2Quick2Judge’ on Oscars Night

It looks like Miracle Whip, with the help of McGarryBowen Chicago, lit up the Twitterverse last night during the Academy Awards as part of its “Keep an open mouth” campaign. The brand trolled the microblogging service during the ceremony looking for negative statements being made on Twitter about actors on the red carpet and encouraged users not to be “2quick2judge.” Why? That was the hashtag being used by the brand, which tied in its Twitter scouring with a new commercial called “Witch Hunt” that was directed by Joachim Back of Park Pictures (above). Here are some examples of last night’s Twitter back-and-forth below:

 

Modea, Verizon Wireless Part Ways, Staff Cuts Ensue

We’ve received confirmation that Blacksburg, VA-based digital agency Modea has had to make some cuts that resulted from the end of its relationship with Verizon Wireless (one of, it not the, biggest client at the shop). Here’s a sample of Modea’s work with the nation’s top wireless carrier, which have been partners for the last few years, as well as a statement from the agency below. No word on how many staffers were affected or which departments at Modea (tipsters are saying in the range of 20), which last summer picked up AdAge Gold in the Small Agency of the Year, Best Culture  category and had a headcount of approximately 80 staffers. Anyhow, here’s the official word from the agency:

“We’ve greatly appreciated the opportunity to partner with Verizon Wireless over the last few years and are proud of the work that we’ve created together. We wish them the best. Unfortunately, as a result of this account shift, we’ve had to say goodbye to much-loved members of the Modea family.”

 

 

Gamers Called Upon to ‘Take Earth Back’

During last night’s broadcast of AMC’s The Walking Dead, Electronic Arts debuted the above spot from DraftFCB SF for the new title coming to stores March 6, Mass Effect 3. Before you fret, realize that the spot aired after the Academy Awards ended, and many who felt like remaining on the couch (me included) flipped over just in time to see it.

Since debuting yesterday, the emotional spot depicting the end of the world, an alien invasion, and the battle for humanity’s survival has already chalked up more than 75,000 views on YouTube. Filmed over six days in Prague, “Fight for Everything” is, in a word, cinematic, so much so that it’s initially quite difficult to tell what exactly the spot is advertising. But it succeeds where it aims to, making ME:3 look enticing to gamers and non-gamers alike. Sure, it’s a little bit Halo and a little bit Star Wars, but that doesn’t make images of people running for their lives any less moving.

Also, since the Vancouver hockey riots of 2011, it’s hard to imagine a scene of mass chaos that doesn’t include two young people making out. Maybe that’s the “better with Kinect” feature Electronic Arts is hinting at. Credits after the jump.

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