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Archives: March 2012

Thursday Odds and Ends

-Audio post house Sound Lounge, which recently renovated its location in Manhattan’s SoHo neighborhood, welcomed Charlex alum Chris Afza as mixer.

-So, who won big at the 2012 ARF David Ogilvy Awards? link

-Best Buy is closing 50 of its U.S. stores by 2013. link

-Clear Channel says all is well when it comes to advertisers on Rush Limbaugh‘s radio show. link

-PHD has a new U.S. CEO. link

-The One Club offers some behind-the-scenes footage for BBDO New York’s M&M Super Bowl spot. link

-London-based Hypernaked is behind this snowboarding-themed clip promoting the filming prowess of a slew of Nokia Lumia 800s (above).

-Have you played Tribal DDB Amsterdam’s Facebook game promoting the third generation of VW’s 21st century Beetle? link

-Social media firm HootSuite has gained $20 million in secondary funding. link

 

 

The Truth is Out There…At Least When it Comes to the Slingbox

Calling, Mulder, Scully, Ripley or anyone who’s dealt with aliens as the extraterrestrial bunch are apparently behind the making of TV streaming media device Slingbox according to this ha-ha clip from San Francisco’s Hub Strategy. Well, the guy you see as noted is Blake Krikorian, the inventor of the Slingbox, co-founder/CEO of Sling Media, a board member of partner Amazon and now, a thespian.

Here, Springer meets with his outerworld mates on what looks like a throwaway set piece fromĀ Ridley Scott‘s 1979 classic Alien. As you’ll see, he prefers getting home TV through the interwebs on his computer or mobile phone over reversing global warming. Well, at least he suffers some seemingly painful consequences for his decision, but we appreciate his sacrifice.

R/GA Offers Interesting Historical Timeline

 

Speaking of R/GA, with tomorrow’s mandatory Facebook Timeline conversion for Pages fast approaching, said shop has finally adhered and delved into its history, which of course began in the film industry. The agency for the digital age’s Timeline offers a nice glimpse at a company that started in computer-assisted filmmaking courtesy of Bob and Richard Greenberg and, of course, has now evolved into the global operation you know today. Since we’re partial to sci-fi/horror, we figured we’d show you another image that provides the background on the brothers Greenberg’s work on Alien. See the rest of the Timeline here. Meanwhile, we’re still on the fence about Timeline, but here are some tips if you need.

 

 

BurnsGroup Picks Up Chapstick Biz

It looks like Pfizer’s Consumer Health division is continuing to dole out agency assignments as sources familiar with the matter confirm that after a review which lasted “a few months,” New York-based indie agency BurnsGroup has won out as AOR for the pharma giant’s Chapstick brand. We’ve been told by sources that it’s a full AOR status including digital/traditional and assignments for the lip balm line are already underway.

PCH’s latest assignment follows that of awarding the Emergen-C account to Grey (we hear that BurnsGroup also participated in this pitch). The Chapstick business, if you recall, was previously handled on the digital side by R/GA (yes, we all know what happened last fall) and the Martin Agency offline. Pfizer has yet to comment on the Chapstick account transition.

Definition 6 Cuts Some Staff

We haven’t really kept up with goings on at New York/Atlanta-based Definition 6, save for a new Facebook project here and there, but we’ve now received confirmation that the agency has had to cut some staff. While tipsters are telling us that the number ranges somewhere from 10-15 in NY and the ATL, like always, the agency downplays the figures, as Def6 tells us it’s more like six. Here’s a statement from an agency spokesperson below:

“Definition 6 has experienced rapid growth over the past 3 years and continues to do ground breaking work for our clients and partners. In the normal pattern of agency life, we experience changes in our staff levels in all offices and all departments and all functions. So, yes we have had some recent departures, but we have also had some recent hires and we continue to add more resources to growing departments as needed in areas like social, mobile, video and post production.”

Ghost of Bob Ross Haunts Anti-Coal Campaign from Mekanism

Ah, Bob Ross, how we miss the man behind the Joy of Painting, a show that lulled us to sleep many a night and featured an artist who could craft oil paintings as soothing as his voice in a matter of minutes. Well, 17 years after his death, he returns somewhat in a new campaign from Mekanism and the Sierra Club that tries us to warn the masses about the deadly effects of coal. Here, Ross’s voice is replaced by that of an obnoxious coal advocate aptly dubbed “Mr. Coal,” who will indeed serve as the overdub for a series of clips featuring otherĀ  ’80s TV personalities.

This latest effort is part of Sierra’s ongoing “Beyond Coal” project, which was launched two years ago and is aimed at replacing coal-fired power plants with clean energy such as wind and solar power. We’re all for environmental causes and what not, but if you’re plucking ’80s TV personalities for this campaign, may we ask that you at least leave Gary Coleman alone? You can also check out the Facebook component here.

SF Agency Proves How Expendable Interns Can Be

To be honest, we haven’t really heard of San Francisco-based shop Mortar, but as the coffee sinks in this morning, this effort from the integrated agency caught our eye. Seemingly desperate for social media followers (we’re assuming Twitter with this one), the Mortar folks have decided to put the future of its intern “Lil’ Jonny” at stake. The agency is looking to gain 500 new followers by April 20, and if it doesn’t succeed in its mission, the poor lad gets the axe and will likely have to move back in with moms. Yep, it’s somewhat of a cheap ploy to gain social media presence, but we’re hopeful that the Joseph Gordon-Levitt lookalike’s career will remain intact. Right now, they’re at 109. Good luck, gang.

Thursday Morning Stir

-Here’s one agency’s updated Facebook Timeline cover. link

-DDB alum Philipp Reker joined Siegel + Gale’s L.A. office as group director of strategy.

-By now, you’ve probably heard that 180LA took over for the Martin Agency as Expedia’s AOR. Martin did not defend.

-SapientNitro redesigned the WWE site. link

-Arnold helps the Boston Bruins go retro in this clip that tells the tale of Bear and his friends (above).

-These honest ads remind us of the movie Crazy People. link

-In case you needed it, here’s USA Today‘s rundown of Cannes Lions 2012 jurors. link

 

This Week on the mediabistro.com Job Board: JWT, iCrossing, SS+K

This week, JWT is looking for a community manager, and iCrossing is hiring a digital media manager. SS+K also needs a community manager, while the Ad Council is seeking a media coordinator. Get the scoop on these openings and more below, and find additional just-posted jobs on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Wednesday Odds and Ends

-Former Apple design director and Method co-founder Mike Abbink has returned to Wolff Olins to serve as creative director in its New York office.

-Nike is none too pleased with Reebok already selling Tim Tebow Jets jerseys. link

-Meanwhile, Houston Texans running back Arian Foster has joined the likes of Tom Brady and Cam Newton as pro athlete endorsers for Under Armour. link

-What do Katy Perry, Derrick Rose and Lionel Messi all have in common? Well, they’re still “all in” for Adidas (above).

-R/GA has teamed up with flavoring/dining brand Lawry’s to let moms “dinnertise” to their kids. link

-JetBlue insists its brand is merely “tarnished, not destroyed” following the mental collapse of one of its captains this week. link

-St. Louis-based shop Boxing Clever promoted Jim Harper to partner.

-PA-based digital creative boutique Neo-Pangea helps NatGeo herald the Titanic disaster’s 100th anniversary with a site and gaming experience. link

-If you dig this 5.9 second clip that’s part of a contest from BMW USA, feel free to “Like” on Facebook of give it a “thumbs up” on YouTube. link; link

-Just For Men is serving as the first-ever sponsor of the NHL playoff-themed “Beard-a-Thon” program. Seems like an apt choice. link

-The 4A’s teamed up with Arnold to launch a new web-based video platform aimed at young adults called Open Advertising. link

 

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