Ah yes, what a way to end the day. It’s been a while since we’ve had our fill of somewhat awkward and/or awful agency self-promos, but thankfully 40-year-old (!?) Dallas-Ft. Worth shop GCG Marketing has come through. Without the audio, this two-minute clip–which, to be fair, at least gets a solid B+ for production value–could look like your average scene from The Pitch (actually, this looks more exciting). But pop some earbuds in and we’re treated to an earnest fellow rapping (well, technically) over the goings on with lines like “marketing is advertising on intellect.”
Well, at least our bearded friend doesn’t try to add any affect or swagger to his lyrical flow, which is easy enough to rap along with. Still, like any other agency self-promo, we’re not sure if this will do GCG any favors. But hey, they did get the word out, and we’ve surely seen worse. If you’re really interested, Adfreak‘s Tim Nuddtook the time to transcribe some of the lyrics, which really won’t do GCG any favors.
My, we’ve a lot of new Asics work from Vitro, haven’t we?
Following a series of bizarre durability tests and a shoe-shaped balloon animal, Asics is back to tell you that, yes, the Gel-Lyte33 is quite lightweight, and it enables joggers to keep pace with a truck in the desert should the need arise. Also, this Wild E. Coyote-esque archery contraption might be well suited for super-villains that feel compelled to leave their marks on victims. Are you listening, Rex Velvet?
For those wondering, the guy taking his aggression out on the truck is Ryan Hall, an athlete best known for placing fourth in last year’s Boston Marathon, making him the fastest American marathon runner alive. If the race’s actual winner, Kenya’s Geoffrey Mutai, had taken part in this challenge, we assume we’d have a dead truck driver on our hands. Credits after the jump.
Here are couple of items from the TBWA camp that flew under the radar. Doug Melville (pictured) has joined the agency as chief diversity officer for North America. Prior to signing on with TBWA, Melville, who will be based in the New York office, was running his own company called Red Carpet Runway. During his career, he’s also served as a VP for Magic Johnson Enterprises.
And now, to the left coast. After five years as agency/integrated producer at TBWA\Chiat\Day LA, Jane Krull has packed her bags and headed to Chicago to join up with Leo Burnett as a producer. We’ve been told that Krull has joined the agency’s Team Sprint roster, though we’re still waiting for confirmation on that.
During her half-decade stint at Chiat LA, Krull served as producer on campaigns including PS3 “Universe of Entertainment,” which perhaps marked the agency’s last hurrah for Playstation before Sony decided to move the account to Deutsch LA. While at Chiat, Krull also produced efforts for Pepsi such as Will Arnett‘s odd, amusing “Super Bowl Party” from a few years ago.
In what we’ve been told is only his second appearance in an ad campaign (and first in a decade), the eponymous founder and chairman of Charles Schwab Corp is now ending his hiatus from the commercial world (Update: We were misinformed by one of the parties involved as we’ve been told by Schwab’s reps that the man himself has actually appeared in more than two ads, the last one being in 2008. Back to your regularly written post).
For what, you ask? Well, the debut of “Oh Chuck, I Blew My Cash,” a new round of online videos from Mekanism featuring idiots complaining to Schwab that they bankrupted themselves with stupid purchases.
It should also be mentioned that Charles Schwab’s low exposure to mortgage-backed securities allowed the company to escape most unscathed from the recent financial crisis and the bank bailout altogether. In other words, Chucks’s advice is actually quite valuable. The dude’s learned a lot in 74 years, and he seems all too aware that America’s youth is busy dropping bills on things like exotic pets, WiFi-enabled dog houses and lifelike wax statues of the Jonas Brothers.
Aside from criticizing asinine money management that results in buying creepy animal masks, expensive room service and a storage unit full of sneakers, the campaign also features a Facebook contest where people can tell Chuck the stupid crap they’ve bought for a chance to win a $10,000 account with the bank. Current entries on Charles Schwab’s Facebook page include people who have blown their cash on designer handbags, vintage bikes and fancy gym memberships. We wonder, will the company reward the financially inept or those who actually blew their money on something important, like sending their kid to college? Two more spots follow after the jump.
While we’re on the topic of Anomaly today, we should tell you that Kwame Taylor-Hayford has indeed turned in his notice at the agency, where he’s spent just under a year and currently serves as head of integrated production. From what we’ve been told, Taylor-Hayford will be staying on at Anomaly (which we’re hearing also participated in the Mini pitch) until July 2 but will then be leaving to “focus on personal things.”
Prior to Anomaly, Taylor-Hayford spent three-and-a-half years at Saatchi Saatchi, where he last served in a similar role as VP/head of integrated production and worked on notable campaigns including JCPenney’s “Beware of the Doghouse.”
Once a company synonymous with overseas sweatshops and cheap labor, Nike wasn’t exactly what anyone would consider a model of environmental sustainability. In a PR move, the brand is making a move to change that reputation, starting the Nike Open Challenge for Sustainable Materials.
In partnership with Random Hacks of Kindness, an organization of developers and programmers that seeks to develop practical open technology, Nike is asking manufactures and innovators to utilize sustainable materials in accordance with the Nike Sustainable Materials Index. Essentially a microsite, the index allows makers of things to evaluate the materials they’re using according to environmental impact, from waste to water to energy.
Along with the challenge and microsite (Nike has money, y’all), the brand along with W+K and the latter’s in-house “Portland Incubation Experiment” kicked off the challenge with the above video. “The Making of Making” celebrates Portland denizens whose work results in strong, calloused hands, all the while making fun of those of us with desk jobs that leave us with silky smooth baby hands. The challenge officially launches on Saturday, so if you know anyone with creative ideas who has the know-how to give Nike a hand, visit the challenge’s Tumblr to get the details on the project and updates on submissions. Credits follow after the jump.
As for Tiffany, you probably know that she most recently served as VP/ECD at CP+B’s L.A. office, which was exhumed 18 months ago and services clients including Old Navy. Rolfe started as an art director at CP+B and in the ensuing decade, worked on campaigns for VW, Mini, Burger King and served as creative director on “Truth.” Regarding her new gig at Co:, Rolfe says in a statement, “A unique opportunity like this was hard for me to say no to and something I think I’m prepared for thanks to working at CP+B. I look forward to helping extend co’s business and creating meaningful content and solutions for brands. Not to mention, co’s collaboration model also means that we can work together on projects with CP+B. So we will stay close, but this endeavor represents a new exciting phase in my career.”