PRNewser AdsoftheWorld BrandsoftheWorld more TVNewser TVSpy GalleyCat AppNewser UnBeige 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com

Denny’s: The Venue of Choice for Your Favorite Funny People

David Koechner, aka Champ Kind from Anchorman, plays host in a new web series for Denny’s concocted by Gotham in partnership with Will Arnett and Jason Bateman‘s DumbDumb studio as well as Ben Silverman‘s Electus.  The idea: Round up a group of comedians, comedic actors and the like for a quick, unscripted conversation at one of the diner chain’s actual locations. The new “Always Open” talk show, which is basically an extension of Gotham’s “America’s diner is always open” campaign, will feature the likes of Sarah Silverman, Amy Poehler and Will Forte in the coming weeks.

The first clip above features Koechner and Arrested Development star Bateman yapping it up, bringing some dry humor and pretending to enjoy their meals. At the very least, it’s a decent branding attempt by the Gotham camp, which took over the Denny’s account last August.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.