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Dentsu CEO to Celebrate New Year with 3,500-Mile Bike Race

With breaking news dribbling in like molasses this week, it’s refreshing to get a human interest story that concerns someone within the industry. Will Travis loves his extreme sports it appears and having spent his first full year as CEO of Dentsu America, the exec is celebrating by taking part in what is known as the Dakar Rally, a 3,500-mile race through the Andes that begins and ends in Buenos Aires.

Travis’s mode of hi-speed transportation will be a BMW 1200 GS Adventure motorcycle, that will hopefully serve him and his Raw Hyde team well through the 12-day trek, where contestants bike through dunes, deserts and mountains at a pace of 300 miles a day. We sure as hell wouldn’t do it, so good on you Will. As for background, Travis has been with Dentsu for two-and-a-half¬† years, is a board member of Promax BDA and spent over 10 years at ATTIK, where he ultimately ended up as president. You can follow his Dakar Rally exploits here.

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