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Derek Jeter Becomes the Stalin/Mao of SoHo

Ok, not really, but in an attempt to stage the “world’s biggest shave” in Soho, BBDO New York and Gillette are erecting similarly styled billboards on the corner of Broome & Crosby Streets featuring the beloved Yankee. For three days, the bi-racial angel (as said in the movie The Other Guys) will go through a three-stage transformation: stubbly Jeter, shave-prepped Jeter and then finally ladies man Jeter.

The cycle will be repainted and repeated for three days through Sunday, March 6, portraying Gillette’s ongoing efforts to demonstrate the performance of its grooming regimen or as they like to put it, “Everyday Masterpiece.”
Peep photos of the outdoor transition after the jump.


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