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Deutsch CEO Linda Sawyer: Advertising is an ‘Industry Under Siege’

Deutsch CEO Linda Sawyer is back in part deux of her Media Beat discussion with Mediabistro founder Laurel Touby. Here, the chief exec weighs in on the ad industry’s recovery, successful clients and the potential of a major agency becoming purely digital. Choice quote: “There are too many advertising agencies today.”

More: “Media Beat: Abby Klaassen Takes On Offensive Ads

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!