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Deutsch LA, PlayStation Let Fans Vote for ‘MLB13′ Coverboy

Choosing between Andrew McCutchen and Matt Kemp may be a more difficult decision than Obama v. Romney, but Deutsch LA and Playstation have empowered baseball fans by letting them vote on the cover subject of MLB13: The Show. Think of it as an election with no negative campaigning, backstabbing, or general political pessimism. The only sad part for me is that no Mets are on the ballot, but for everyone’s sanity, that’s probably a good thing.

The video game will hit shelves March 5th, and fans can select from a pool of seven different players including McCutchen, Kemp, Buster Posey, C.C. Sabathia, Ryan Braun, Miguel Cabrera, and Bryce Harper. Each player made 30-second clips explaining why he should be chosen over the other candidates. Athletes can’t act (other than Victor Cruz), but you should check out the videos on Youtube if you want to learn how to get dreads like McCutchen or hear trophy cleaning techniques from Mr. Posey.

Let’s hope this baseball vote goes differently than the Hall-of-Fame vote from earlier in the week, otherwise Playstation might have to go to Plan B and put a Met on the cover.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.