One of the biggest benefits of sponsoring what is arguably the world’s most famous professional sports teams is being able to use its likeness in advertising. While logistics company DHL isn’t Manchester United’s main partner (insurance company AON is actually what takes up the most space on the team’s jerseys), a new campaign from 180 Amsterdam that continues the brand’s “Speed of Yellow” mantra finds Man U stars wearing slightly altered uniforms.
180 Amsterdam ECD Al Moseley says in a statement that the spot for DHL is, “Not another celebration of a sponsorship but a demonstration of a true partnership between global brands.” As a flying ball of yellow energy travels across continents, from London to Tokyo to Dubai to Rio de Janeiro, it soars near Man U’s biggest stars including Wayne Rooney, Ryan Giggs, Nemanja Vidić, Park Ji-Sung, ‘Chicharito’ and coach Sir Alex Ferguson.
A second spot that sheds (bright yellow) light on DHL’s various partnerships features the brand’s speed of delivery racing Formula 1 drivers. And, just like the first, it’s scored with DHL’s theme, “Ain’t No Mountain High Enough.” So, how do you think this compares to UPS’ recent logistics TV spots? Credits, and that terrible “Ain’t No Mountain High Enough” sing-a-long from the 1998 Susan Sarandon/Julia Roberts comedy Stepmom for your immediate gratification after the jump.
Executive Creative Director – Al Moseley
Creative Director – John Messum
Art Director – Stephen Hancock
Copywriter – Ben Hartman
Planning Director – Mandy Graham
Account Director – Piers Bebbington
Agency Producer – Stephanie Oakley & Susan Cook
Director / Production Co – Antoine Bardou-Jacquet for Partizan
Producer – David Stewart
Editor – Bill Smedley at Work Post
Post Production – Andrew (Barnsley) Wood at The Mill
Sound Design – Alex Nicholls-Lee at Wave
DoP – Damien Morisot
Clients – Dirk Ude / Merryn Rautenberg
Media – MEC
- Saatchi & Saatchi, Sydney Brings Out the 'Bad in Dad' for Toyota
- TBWA/Chiat Day Taps Bret Michaels in 'Tough Love' for Nissan
- GSD&M Talks Protection for Radio Shack
- Droga5 Inspires for Under Armour