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Dockers Laments the Death of Phone Booths

Draftfcb San Francisco’s ongoing, testosterone-laden “Wear the Pants” campaign for Dockers continues, this time raising the question of how our superheroes will be able to change into their duds once the last phone booth bites the dust. Wait, hasn’t this happened already? Anyhow, agency and brand come up with the most logical conclusion by the end, though we imagine our superheroes, if they existed, would be a bit more fashion-forward by this point. Credits after the jump.

Agency: Draft FCB
Agency Location: San Francisco
Group Creative Director: Julie Scelzo
Creative Director: John Kovacevich
Producer: Monica Wilkins
Production Company: Caviar
Production Company Location: Los Angeles
Executive Producer: Michael Sagol, Jasper Thomlinson
Producer: Eric Brown
Director: Bram Coppens
Production Designer: Dustin Highbridge
Editorial Company: Colonie
Editorial Company Location: Chicago
Editorial Company Executive Producer: Marry Caddy
Editor: Bob Ackerman
Color/Transfer: Filmworkers Club
Location: Chicago
Colorist: Fred Keller
Post Producer: Dan Walsh
Music: Elias Arts
Location: Santa Monica
Music Executive Producer: Kala Sherman
Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!