Shalmor Avnon Amichay/Y&R Interactive Tel Aviv does some good work. This particular piece is a great visual reminding drivers not to drink — or your vehicle could end up as part of an installation reminding people not to drink and drive.
80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long project — starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”
Credits after the jump.
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Ga
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur — Nur Star Media
Client: Or Yarok — Nur Star Media