Despite only selling only about one-eighth of what Apple did in its first week with the iPhone 3G S, Verizon/Motorola is continuing its shock n’ awe ad assault with Droid. After inundating the airwaves with stealth bombers, boxers and crushing machines in previous ad campaigns, Mcgarrybowen isn’t letting up with the machismo. This time, though, the ad is basically attacking the iPhone directly while its users get hit with the shrapnel.
The ad above includes copy like “Should a phone be pretty? Should it be a tiara-wearing digitally clueless beauty pageant queen? Or should it be fast? Racehorse duct-taped to a Scud missile fast. We say the latter. So we built the phone that does.” CNNMoney/Fortune.com’s Philip Elmer-DeWitt says that the Droid strategy appears to be working, as Motorola’s buzz is rising relative to Apple and RIM (among young men at least) and the brand might actually sell 1 million Droids by New Years.