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eHarmony Entices Santa Monica Passersby to Channel Their Inner Barry White

If only our karaoke nights ever went this smoothly. The folks at Pasadena-based video content company Conscious Minds are at it again, this time for eHarmony. Recently, CM set up an open mic in the heart of downtown Santa Monica, hired an appropriately dressed piano player and encouraged those passing through to step up and kick out a love jam. The participants in the clip, who range from beatboxers to Temptations fans, actually do an adequate job–though we wish we could see the outtakes because we imagine there were a few stinkers in the bunch. Your move, Match.com.

Credits:

Director- Blake Heal
Producer- Jason Richardson

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.