Thursday, Apr 23

Exclusive: Dell and the 90-day Deal

Sources within Austin based Enfatico confirm that the WPP PLC agency has been given 90 days to get things going in a positive direction for Dell Inc. We've learned that Y&R CEO Peter Stringham visited the Austin office yesterday to update staff there on this situation, stating that the agency is to focus on nothing but Dell Inc. for the next 90 days. The phrase "double down" has been used.

Sources offer varying opinions as to what this means for the agency. A few spies indicate that after hearing Stringham's talk, their notions are that the shop is now on probation. One said that the probationary period was the only way Enfatico could prevent Dell Inc. from leaving. That has not been repeated by others.

Another source took a different tone on the matter, stating that Stringham is merely using the next 90 days to "right the ship" — not to say it's off course (but Dell is very unhappy, we're told, hence all this hullabaloo).

Stringham has, for the last week or so, been giving this speech to all the Enfatico offices, either in person (in New York, Austin) or via teleconference. Seemingly, his goal has been to inspire the troops, though my sources have interpreted that message as a negative one despite his posturing. Some feel that they have 90 days to get it right or they may lose the client. And then what?

Let me be clear; each of my sources have said in no uncertain terms that the client, Dell, is not happy with Enfatico's work to date. Interestingly, Y&R seems to be committed to the Enfatico model despite the fact that that may be exactly what is preventing the agency from providing the kind of work Dell needs — or wants, anyway.

The last time we spoke with Dell, a representative there said of allegations that the company is unhappy with Enfatico, "As we've said previously, Dell and Enfatico have ongoing dialogue on how best to meet Dell's broad marketing needs."

We contacted Dell this morning, but they did not respond by press time.

In a company-wide e-mail (to Enfatico) yesterday, Stringham had mostly positive things to say to the year-old start-up. The Y&R CEO said he met with Enfatico's top brass to discuss the agency's absorption into the Y&R brand. He explained how his agency works, using independent agencies etc, and reconfirmed that Enfatico will be around for a long time. Stringham is apparently committed to the Enfatico model which makes little so no sense at all considering, as we said, it hasn't worked yet and so far it seems to be nothing more that hyperbole.

The meaning of this news is certainly up for interpretation, so if you have any information that can help clear it up for the hundreds of Enfatico employees who are certainly feeling skiddish regarding these talks, please e-mail matt at mediabistro dot com, anonymously tip us or IM/tweet me at agencyspy.

More:
"Details on the Enfatico Fold-in; Boone to Stay, But High-level Reorgs to Come"


new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Exclusive: Dell and the 90-day Deal, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on AgencySpy >

Inside Your Agency. Deep Inside
AgencySpy in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

FishbowlNY

FishbowlDC

FishbowlLA

MediaJobsDaily

GalleyCat

UnBeige

MobileContentToday

AgencySpy

AgencySpy Editors
Matt Van Hoven
AIM/Twitter: agencyspy

Kiran Aditham
AIM/Twitter: PvnkFreud

Tipline:
212.547.7935

Email AgencySpy

Follow AgencySpy
Anonymous Tips


Topics

2008 Prez Election

About

About Us - Modules

Aegis

Agencies

Agency.com

AKQA

Anomaly

Arnell

Arnold Worldwide

Avenue A/Razorfish

Awards

Bartle Bogle Hegarty

BBDO

Berlin Cameron United

Blind Item

Booked

Boutique Call

Brands

Broadcast

Campaigns

Campbell Ewald

Carat

Celebrity

Comment of the Day

Conferences

Craigslist is Your Hero

Cramer-Krasselt

Crispin Porter & Bogusky

DDB

Deep Focus

Dentsu

Designing (Wo)Men

Deutsch

Digitas

Doner

DraftFCB

Droga5

Element79

Enfatico

EuroRSCG

Fallon

Gaming

GlobalHue

Go Twitter, Go

Goodby

Grey Worldwide

GroupM

GSD&M

Ha!

Hal Riney

Hot Ad (Wo)Man Of The Day

I Have Twatted

Interpublic

J. Walter Thompson

Kirshenbaum Bond

Leo Burnett

MadMen, The Musical

Martin Williams

McCann

Mcgarrybowen

MDC Partners

Media Buying

Mediabistro

MediaVest

MindShare

Mobile

Mother

Moving Pictcha

Mullen

Naked

News

No Wukkas - The Job Hunt

Ogilvy

OMD

Omnicom

Online

Op-Eds

Party Party!

People

PHD

Planning/Consumer Insights

Poke

Print

Publicis

R/GA

Raw and Uncut

Razorfish

Reading List

Saatchi & Saatchi

Social Media

Spot Runner

StrawberryFrog

Stupid Intern

Sustainability

TBWA/Chiat Day

Television

The Martin Agency

The Menu

The Richards Group

The Spies

The Super Bowl

Tribal DDB

We Hear...

Week in Advertising

What The...?

Wieden & Kennedy

WPP

Young & Rubicam

Links

mb News Feed
5 Blogs Before Lunch
AdAge
AdForum
AdFreak
AdLand
Adomatica
AdsOfTheWorld
AdScam
Adverganza
Advergirl
Adweek
Denver Egotist
Illegal Advertising
Mediaweek
MyOpenKimono
The Toad Stool
Please Feed the Animals
TribbleAgency

Archives

November 2009

October 2009

September 2009

August 2009

more...


Job Listings

Featured Listings

Interactive and Social Media Specialist
Seventh Point Advertising
Virginia Beach, VA

Interactive Media Director
R/GA
New York, NY

Client Partner Media and Entertainment
Verizon Business
Ashburn, VA

Account Manager - OOH Advertising Sales
GoCARD/GoGORILLA Media
New York, NY


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers