AgencySpy
 
Receive mediabistro.com's Daily AgencySpy Feed via email


Daily Media Newsfeed Click here to receive mediabistro.com's Daily Media Newsfeed via email.

Monday Mar 17, 2008

The Story Behind Rausch, EuroRSCG And Sprint

revolution1.jpg

EuroRSCG’s Chicago management will give staffers bonuses. Hot damn! The entire staff will receive at least $1000 with certain people receiving more based on performance. EuroRSCG normally follows a set guideline for raises and bonuses, which is stricter than most agencies. So, what's with skipping all the paperwork? Who cares? We’re sure no one is complaining.

As for Rausch and the coup... One of, if not the biggest accounts that EuroRSCG holds is Sprint. Often, the account has run smoothly without a creative director. Postaer has stepped in where necessary, but his other responsibilities has kept him from really holding it down. They couldn't slide over Blake Ebel because he was to busy brilliantly handling what we hear is a testy client, Citibank. Sprint was happy. The agency was turning in good work and managed to go without a group creative director for years. So why hire a group director at all? Rausch had been at DraftFCB for a short stint of six months before making this bounce to EuroRSCG, so why him?

WE HEAR that... The account people on Sprint, who had worked with him, previously, recruited Rausch. They liked him. Postaer, doing what anyone would have done, went along with it. Here's what we know about Sprint - it's a demanding client with non-stop, direct response projects rolling through the gates. Again, EuroRSCG had been doing a great job, so all Rausch had to do was keep it real, let the staff do their thing. Instead, Rausch recruited a creative director. He began dabbling in the business. The creative team wasn't having it sending complaints up the food chain.

Senior management at EuroRSCG had to do something. The creative team was called in and told that Rausch had some objectives to hit, hadn't, it wasn't working out, blah, blah, blah. They asked Rausch and his hire to leave.

And that folks, is how senior management should respond when a new leader doesn't mesh with a fully functioning, high-level creative team. Good luck to Rausch and bravo to the management. Sprint team? Nice fucking work.




new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, The Story Behind Rausch, EuroRSCG And Sprint, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on AgencySpy >

Interested in advertising on AgencySpy?

AgencySpy is a blog about the advertising industry

Editors:
SuperSpy
AIM: agencyspy

OnTheDownLow
AIM: ontheDL666

About

Syndication

Anonymous Tips


mb Blogs

FishbowlNY

FishbowlDC

FishbowlLA

TVNewser

PRNewser

GalleyCat

UnBeige

MobileContentToday

AgencySpy

Categories

About

About Us - Modules

About Us - Subheader Module

AD-vice

Aegis

Agencies

Agency.com

AKQA

Anomaly

Applause

Arnold Worldwide

Awards

Bartle Bogle Hegarty

BBDO

Bedtime Stories

Berlin Cameron United

Brands

Broadcast

Campaigns

Carat

Celebrity

Conferences

Crispin Porter & Bogusky

DDB

Deep Focus

Deutsch

Digitas

DraftFCB

Droga5

EuroRSCG

Fallon

Generalities

Goodby

Grey Worldwide

GroupM

GSD&M

Hires and Higher Up...

Inspiration

J. Walter Thompson

Kirshenbaum Bond

Leo Burnett

Martin Williams

McCann

Mcgarrybowen

Media Buying

MindShare

Mobile

News

No Wukkas - The Job Hunt

Oglivy

OMD

Online

People

Print

Publicis

R/GA

Saatchi & Saatchi

Social Media

StrawberryFrog

Sustainability

TBWA/Chiat Day

Technology

Television

The Martin Agency

The Richards Group

The Spies

Tribal DDB

We Hear...

What The...?

Wieden & Kennedy

WPP

Young & Rubicam

Links

mb News Feed

Archives

May 2008

April 2008

March 2008

February 2008

more...


Recent

Coming Out Party: Anonymous Blogger Alan Wolk Wants To Say Hi

Synarchy In The Ad World

Today Is An A-Hole


Subscribe

Click here to receive the Daily Media News Feed by email.

Job Listings

Featured Listings

Web & Multimedia Editor
World Bank (International Development Agency)
Washington DC, DC

Interactive Creative Director
Schematic
Atlanta, GA

Advertising Account Executive
TRIBEZA
Austin, TX

Classified Ad Sales Manager
Central Jersey B2B Newspaper
Piscataway, NJ

Become a partner


ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l mbToolbox l PRNewser l AgencySpy l MobileContentToday
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

JupiterOnlineMedia

internet.comearthweb.comDevx.commediabistro.comGraphics.com

Search:

Jupitermedia Corporation has two divisions: Jupiterimages and JupiterOnlineMedia

Jupitermedia Corporate Info


Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy.

Web Hosting | Newsletters | Tech Jobs | Shopping | E-mail Offers