Former StrawberryFrog managing director/partner Sophie Kelly “moved on” from the pond in April, presumably for greener lily pads. Well, we’ve just received confirmation that the lily pad is the Barbarian Group, where Kelly will serve as the agency’s president. In her new role, Kelly’s responsibilities include major account new business development, acting as the lead account executive and supporting “partners and the board in the vision and growth of the company.”

Barbarian Group CEO and co-founder Benjamin Palmer says of his new hire, “The internet is all grown up, and The Barbarian Group is growing up too! We’re excited Sophie is joining as President to help lead us as we take on more significant client relationships as a creative agency….It’s gonna be awesome™” Want to know what’s really awesome? Trademarking the awesome phrase, “It’s gonna be awesome.”