Update: Fallon is AOR for this account.

Damn Gina, Fallon's on the move; today the agency announced it's third win in a little over two months. This time, Nestle Purina's ALPO is the new account but in late January they took home Tostino's pizza rolls (estimated at $25 million) and in December 08, nabbed the $30 million AOR spot for Boston Market.

We had heard Fallon was pitching like crazy — but that was usually followed up by, "but they're not winning any." Not anymore.

The bad news here is that Fallon was shooting to take home the entire Purina stable awhile back.

SuperSpy back in Sept.,

"Tidy Cats' litter has been up for review. The account was estimated at $15M and has gone to Avrett Free. The agency was already taking care of Nestle's Purina brand. The account had been with Berlin Cameron United for almost eleven years. Fallon, JWT and Colle + MCvoy had pitched for the business, as well. Oh, poor Fallon."

More: "Berlin Cameron Loses Tidy Cat"