Well, well, well... that old gal Fallon seems to having her ninth wind. This is the fourth win in a row for the Minneapolis agency, which has clearly come out on the other side of some hard times. The shop has expanded their Nestle business from dog food to include the beverage accounts.

The Publicis agency has also recently added Boston Market Corp., Alpo and Totino’s frozen pizza products. Sure, you're thinking - "please... how much can that really amount to in dollar bills?" Hold up just a second, yeah? Consider that 1) Fallon has been wandering around in the dark for ages. Let's just let the lady have her day in the sun and say congratulations okay? 2) We're in a terrible recession and the agency is on a winning streak.

Although, I'm not sure anyone should be surprised. Fallon was born during the recession of the 1980s from grit and $100,000. Fred Senn, Pat Fallon, Tom McElligott, Irv Fish and Nancy Riceauspiciously marketed their new shop under the banner of "outsmart" rather than "outspend." It worked then. Why shouldn't it work now?

More: Fallon's Back in the Saddle with The Ladders