Fast Debrief: Wal-Mart Does The Recession

In the video above, Vice President of advertising agency, EGC Group, Nicole Larrauri runs through why Wal-Mart is handling the economic bullshit like a champ. One aspect of that is the AC/DC promotion and the brands fast response to the credit crisis.

Warning: As Larrauri moves onto other brands, the video becomes drastically less interesting, but the first 1:48 seconds acts as a fast, skimmed case study.

More: Wal-Mart Agrees That Obama Eats Babies?

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.