AgencySpy

Agency/Prodco Would Just Rather Be Skateboarding

Kiran Aditham — Fri, 17 May 2013 13:34:14 +0000

Today in agency self-promos, we bring this 90-second clip from New York-based shop Rooster, which pretty much makes it clear in the brief amount of time what its first love is (its co-founder/creative director, Gavin McInness, is the co-founder of Vice and the “godfather of hipsterdom” after all).

We’re seen some pretty self-indulgent agencies patting themselves on the back clips in the past, but at least this one makes us want to revisit the ’80s flick, Gleaming the Cube, or that modern doc, Dogtown and Z-Boys. It appeases our short attention span and takes us back to the days when we scraped elbows, knees and more. So, good on ya Rooster. The shop currently works with clients including Red Bull, Qualcomm and Nissan (you might remember its recent work for the last brand starring Ryan Lochte).

New Career Opportunities Daily: The best jobs in media.

Symphony Orchestra Plays to Younger Demographics

Jordan Teicher — Fri, 17 May 2013 12:53:04 +0000

It’s not a surprise that older people like classical music more than younger people. For the Brazilian Symphony Orchestra (OSB), that trend needed to be fixed. Since most of their audience is older than 65 years, the OSB started playing orchestral themes from blockbuster movies like Jaws, E.T., and Star Wars to show younger people that they had an unknown appreciation for classical music.

Rio de Janeiro agency Artplan also incorporated YouTube videos of film clips to add a visual presence to the experience. As a result, the OSB saw a 40% increase of young people in the audience. The case study gave a healthy boost to the box office draw as well: all of the orchestra’s concerts in the upcoming season are already sold out. Unfortunately, young people still like Kesha more than Wagner, but I don’t think there’s a lot that the OSB can do to remedy that. Credits after the jump.

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Most Popular Stories on AgencySpy from the Last 7 Days

Kiran Aditham — Fri, 17 May 2013 11:01:33 +0000

-Chris Paul Finally Sits Down with Long-Lost Brother, Cliff Paul

-Digitas Makes Some Reductions in NY, Boston

-Yes, BBDO NY is Making Some ‘Significant’ Cuts

-Pierce Parts Ways with KBS+

-McKinney Cuts Staff in NC

-The Porsche Review Might Be Coming Down to the Wire

-Digitas GCD Daggett Moves On

New Career Opportunities Daily: The best jobs in media.

Friday Morning Stir

Kiran Aditham — Fri, 17 May 2013 09:59:47 +0000

-Chris Chalk, who most recently worked on Team Land Rover at WPP, has assumed the president/chief strategy officer for Cheil Worldwide Europe.

-CP+B has brought on BBH New York/Singapore alum Andy Grant as an ACD in its L.A. office.

-M&C Saatchi L.A. celebrates the new Australian Outback exhibit at the San Diego Zoo with a new campaign dubbed “Koalafornia” (above, see more here).

-Yahoo’s acquisition wishlist expands, this time with Tumblr. link

-Dunkin’ Donuts hops on the Vine. link

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Here’s Jeff Goodby’s Memo Regarding Today’s Cuts

Kiran Aditham — Thu, 16 May 2013 18:48:25 +0000

Numbers have not been revealed but all day, we’ve been hearing from multiple tipsters that anywhere from 50-100 staffers have been affected by reductions today at Goodby, Silverstein & Partners. But from what those familiar with the matter tell us, the numbers skew to the lower side and are not in the realm of the Sprint cuts. Anyways, read the San Francisco agency’s co-founder Jeff Goodby‘s note that was just sent to staff verbatim:

“You’ve heard the financial reasons for reducing our staff. I just want to talk a bit about the human side of it all.

Please be assured: No one takes this process lightly.

As we often say, advertising is all about people and accounts. David Ogilvy wrote, ‘The assets go up and down in our elevator every day.’ It is so true. We value our people, and our humanistic environment, more than anything.

Strangely, that’s why, when we lose business or have cuts in fee, it is important to react thoughtfully, but expeditiously. Companies that don’t are not prepared for the future, and they don’t serve the people who are still on staff. They endanger present and future jobs.

We are optimistic about our plan to move forward, in terms of serving present accounts and getting new ones, and will share details next week. But we are also thankful for and deeply appreciative of the contributions of people who are leaving.

We will do everything to find them new situations. And if history is any indication, we will find ourselves welcoming some of them back in the future.

Thanks for your patience about all this.

JG”

Perhaps JD Beebe can create a follow-up to this?

New Career Opportunities Daily: The best jobs in media.

‘Leaked’ Microsoft Ad Parodies Google, Says Chrome Spies on You, Sells Your Info

Bob Marshall — Thu, 16 May 2013 15:38:23 +0000

Arguably the best part of the ongoing tech wars is just how catty all of these Silicon Valley giants are when it comes to their competitors. While a Microsoft spokesperson allegedly told Mashable that the above spot was “not meant for public consumption,” it’s an obvious continuation of the brand’s “Don’t Get Scroogled” campaign, which started running late last year. Perhaps all they needed to add before it went live was a Microsoft logo. Oh, and if you’ll notice after the jump, it’s a direct parody of Chrome’s “Now Everywhere” spot from early March.

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Your Porsche Update, Part Deux: It’s Down to Two

Kiran Aditham — Thu, 16 May 2013 15:07:12 +0000

Well, you asked for it, and we’re giving it to you. To follow up on our Porsche review post from yesterday, we’ve heard from very reliable sources that the pitch for the automaker’s North American creative account is indeed down to two: Chicago-based incumbent Cramer-Krasselt and, you guessed it, Minneapolis-based Olson. Consider us surprised as we thought everyone’s darling agency Droga5 would be in the mix, but not so. Anyhow, we’re hearing Porsche’s decision is imminent and that the brand is getting more digitally focused in terms of its creative efforts. The other two finalists as mentioned before were CP+B Miami and McKinney. We’ll keep you posted.

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Yes, BBDO NY Is Making Some ‘Significant’ Cuts

Kiran Aditham — Thu, 16 May 2013 13:24:34 +0000

The Spy line was spot-on once again as we’ve received confirmation that BBDO New York is indeed making some cuts this week that “are significant and across departments.” No numbers have been revealed (trust us, we inquired), but as your probably know, the agency’s longtime relationship with Gillette recently ended when parent company P&G passed over its shaving brand’s account to Grey a few weeks ago. No word if the “significant” reductions were directly related, but we’ll let you do the math. We’ve been told that the reductions are still happening, so we’ll let you know if we hear more.

New Career Opportunities Daily: The best jobs in media.

Stockholm Invades Cyber Russia for Gay Pride

Jordan Teicher — Thu, 16 May 2013 12:03:44 +0000

Russia’s abysmal track record for gay rights got unnecessarily worse last year, when a court ruling banned gay parades in the country for the next 100 years. Today, Stockholm Pride and M&C Saatchi Stockholm are fighting back with gowest2013.com, a digital campaign that lets Russians celebrate gay rights on Twitter for one well-intentioned thorn in the side of the Russian government: to get “Go West” trending in Russia. How are they going to accomplish this from a Swedish website, you ask? All tweets from the website automatically change location to a Russian city. Got to love technology.

If Stockholm Pride accomplishes their goal, I’d love to see the faces of Russian government officials after “Go West” starts trending. Stalin rolls in his grave, Putin rolls in his bed, Sting makes more music videos like this. If you’re interested in contributing, you can tweet from the website to help the cause and watch as Princeton, New Jersey turns into Ufa, Russia.

New Career Opportunities Daily: The best jobs in media.

Rosetta, Hess Part Ways

Kiran Aditham — Thu, 16 May 2013 10:55:24 +0000

We’ve been hearing murmurs about this for a couple of weeks and now, sources familiar with the matter confirm that Toni Hess, who most recently served as partner/executive creative director at Rosetta, is no longer with the Publicis Groupe-owned agency. No word from those in the know if there are immediate plans to replace Hess, whose departure comes less than a month after Rosetta and CCO Gary Scheiner parted ways. Hess joined Rosetta nearly four years ago as partner/group creative director within the agency’s creative/customer experience group. Prior to her most recent gig, the New York-based Hess, who’s also taught at the Miami Ad School, spent several years as a GCD at both Draftfcb and JWT.

New Career Opportunities Daily: The best jobs in media.

Thursday Morning Stir

Kiran Aditham — Thu, 16 May 2013 10:00:59 +0000

-We’ve already mentioned the 2013 Grand Clio winners list. In case you didn’t attend last night’s show in NYC (you missed some nice interaction/ball-busting between host Eric Stonestreet and Rob Schwartz by the way), the Clio crew also handed out their first ever “Gravity Award” to Mayo Draftfcb Lima for inventing a billboard that converts condensation into potable water. See case study here.

-Since you rarely, if ever, see a Lucky Charms ad on the telly anymore, Saatchi & Saatchi, Calabash Animation and PatMan Studios are here to create some nostalgia via the viral mashup above.

-McGarryBowen London managing director Ida Rezvani is heading across the pond to assume the same role in said agency’s New York office. link

-Kevin Smith takes a stand against celeb crowdfunding (as do others, as you may have heard). link

-The “world’s first parrot search engine,” you say? link

-No worries, Netflix won’t be selling ads for its streaming site. link

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Holland Wants to Show You Why It’s a Cool Country

Jordan Teicher — Thu, 16 May 2013 09:01:13 +0000

Pim de Koel is not the most interesting man in the world, but he may be interesting enough to make you want to travel to Holland. Koel headlines a new Dutch travel spot, “Holland. The Original Cool.” that was put together in a joint effort from Mustache, the Netherlands Board of Tourism and Conventions, KLM Airlines, Schiphol Airport, and Amsterdam Marketing. The commercial focuses on how Holland is fun, quirky, pretty, forward-thinking, artsy, and generally better than wherever you live. They also like to say Van Gogh in thick accents. I can’t argue against their sophisticated European sensibilities, Holland is cool. You should visit there just so you can meet the one old, bitter Dutch dude who doesn’t speak English. And there’s no need for weed jokes or Red Light District quips, because Pim keeps it clean. The pitch has worked thus far, racking up close to 125,000 views in only one day (see how it’s blown up this week on Reddit after the jump).

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Wednesday Odds and Ends

Kiran Aditham — Wed, 15 May 2013 16:35:05 +0000

-This is what happens when Dos Equis hires actor/comedian Michael Ian Black to tweet about their Facebook app (above). See the rest unfold here.

-Holy crap. A 24-year-old Ogilvy China staffer has apparently died from “overwork.” link

-Seattle-based agency DNA has hired Wexley School for Girls alum Roxanne Tolnas as account director and Jenny Lee, formerly of The Hacker Group, as senior art director. link

-Director/VFX artist/animator Drew Lightfoot has joined Toronto-based Untitled Films for Canadian representation. Lightfoot is represented by Passion Pictures here in the States.

-L.A.-based digital agency Sensis has welcomed Polly Beale and Joe Hyde as creative director and director of technology, respectively.

-Campbell Mithun unit Compass Point Media has launched an ad agency trading desk called OdinRTB for retail and CPG clients. link

-Family-owned Massachusetts brand Late July Organic Snacks has tapped Twin Cities agency Haberman to handle its social marketing expansion and new 2013 campaign.

New Career Opportunities Daily: The best jobs in media.

Ricque Moves On from Moxie

Kiran Aditham — Wed, 15 May 2013 15:16:08 +0000

Yes, Carlos Ricque, VP/executive creative director at Moxie Interactive who worked out of the Zenith Media agency’s New York office, is indeed calling it quits. The agency elaborates, saying, “After three great years at Moxie in both Atlanta and New York, Carlos Ricque has decided to leave the Moxie New York office to pursue his video content creation dreams. He leaves on great terms with the agency. The creative EVP has said that Carlos is one of the good guys in Creative. Where Carlos goes, good work always follows. He will be missed.”

It’s not such a stretch for Ricque to head into content creation as the creative has also moonlighted as a screenwriter over the years and won Best Picture back in 2005 at the roving 48 Hour Film Project. On the ad side, meanwhile, prior to Moxie, Ricque spent well over four years at Atlanta-based Fitzgerald+CO, where he last served as co-chief creative officer. During his career, Ricque has also served as a senior copywriter at BBDO and an ACD at what is now 22squared.

New Career Opportunities Daily: The best jobs in media.

Advertising Jobs: T3, Scratch, MediaWhiz

Nadine Cheung — Wed, 15 May 2013 14:54:51 +0000

This week, T3 is hiring a media planner, while Scratch needs a manager of project leadership. MediaWhiz is seeking a senior SEM/paid search analyst, and Mullen is on the hunt for a group strategy director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Media Planner T3 (San Francisco, CA)
Manager, Project Leadership Scratch (New York, NY)
Senior SEM/Paid Search Analyst MediaWhiz (New York, NY)
Group Strategy Director Mullen (El Segundo, CA)
Senior Brand Strategist Mullen (Boston, MA)

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.