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<title>AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Friday Odds and Ends</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/SCVZqeAGY-A?feature=player_detailpage"></iframe></p>
<p>-San Francisco-based Evolution Bureau and production company Unit 9 celebrate &#8220;The Legend of Cannes&#8221; with an interactive, panoramic experience for Chivas Regal. <a href="http://cannes.chivas.com/" target="_blank">link</a></p>
<p>-Speaking of, feel free to vote on Cannes Lions, YouTube and Mindshare&#8217;s joint effort, &#8220;Lions Live.&#8221; <a href="http://www.canneslions.com/the_festival/whats_on.cfm?section_id=181" target="_blank">link</a></p>
<p>BBDO&#8217;s latest AT&amp;T spot for the brand&#8217;s ongoing &#8220;It Can Wait&#8221; campaign is yet another heartbreaker/tearjerker (above).</p>
<p>-CP+B is having some fun with the #FML hashtag in its latest effort for Jell-O. <a href="http://www.jellofml.com/" target="_blank">link</a></p>
<p>-An ECD at a global mobile ad agency takes square aim at Sir <strong><a href="http://www.mediabistro.com/Martin-Sorrell-profile.html">Martin Sorrell</a></strong>.<a href="http://www.businessinsider.com/not-so-loud-sir-martin-the-creative-people-can-hear-you-2013-5" target="_blank"> link</a></p>
<p>-AKQA helps you create a &#8220;Run Track&#8221; for your Nike+ activity.<a href="http://nike.jp/runtrack/" target="_blank"> link</a></p>
<p>-It looks like GSD&amp;M has finally taken down the &#8220;Idea City&#8221; portion of its sign.<a href="https://twitter.com/BrandWriter/status/337643816217608193" target="_blank"> link</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/friday-odds-and-ends-172_b48692#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/friday-odds-and-ends-172_b48692</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Martin Sorrell]]></category>
<pubDate>Fri, 24 May 2013 16:26:50 +0000</pubDate>
  
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<title>Dailey Makes Some Cuts</title>
<description><![CDATA[<p><img class="alignleft size-thumbnail wp-image-48687" title="dailey" src="http://www.mediabistro.com/agencyspy/files/2013/05/dailey-150x135.png" alt="" width="150" height="135" />Details are vague on this one, but we have received confirmation that IPG-owned, West Hollywood, CA-based agency Dailey has had to cut some staff in the wake of longtime client TurboTax <a href="http://www.adweek.com/news/advertising-branding/turbotax-contacts-creative-agencies-149568" target="_blank">launching a creative review</a> earlier this month (the agency has chosen not to defend).</p>
<p>In a statement, Dailey president/CEO <strong><a href="http://www.mediabistro.com/Tom-Lehr-profile.html">Tom Lehr</a></strong> tells us, &#8220;Yesterday, we said goodbye to a few wonderful people, which we hate to do. As with any agency, business ebbs and flows, and we must be responsible in maintaining appropriate staffing levels.&#8221; Lehr wouldn&#8217;t go into specifics including approximate numbers or departments affected, but we&#8217;ve been told the layoffs were not &#8220;massive&#8221; like tipsters were telling us this week. Below is one of the more recent TurboTax from Dailey, which had been working with the brand for well over a decade.<br />
<iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/zO1eoDDejhs?feature=player_detailpage"></iframe></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/dailey-makes-some-cuts_b48685#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/dailey-makes-some-cuts_b48685</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Tom Lehr]]></category>
<pubDate>Fri, 24 May 2013 14:17:36 +0000</pubDate>
  
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<title>Apple, TBWA\MAL Remind Us What the iPhone is Good For: Being an iPod</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/fDUKt_XgfJ4"></iframe></p>
<p>From Apple and TBWA/Media Arts Lab comes the spiritual sequel to last month&#8217;s &#8220;<a href="http://www.mediabistro.com/agencyspy/apple-reminds-you-about-the-awesomeness-of-the-iphones-camera_b47594">Photos Every Day</a>&#8221; spot for the iPhone.</p>
<p>&#8220;Music Every Day&#8221; uses the exact same formula as its predecessor, with similarly excellent execution. We&#8217;ve come a long way from Apple&#8217;s original iPod commercials. No longer do we have silhouetted dancers projected against green screens with a loud, indie-rock soundtrack. Instead, just like &#8220;Photos Every Day,&#8221; we have a simple concept that, more than anything, humanizes iPhone users. What are these people listening to? It doesn&#8217;t matter; the important thing is that they&#8217;re enjoying it. We see them smile, nodding their heads along to a beat, something that we see occur is real life every single day.</p>
<p>Again, it ends with a single-sentence VO: More people listen to music on the iPhone than any other phone. The entire concept seems obvious, but sometimes it&#8217;s the obvious that needs to be said. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/apple-tbwamal-remind-us-what-the-iphone-is-good-for-being-an-ipod_b48678#more-48678" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/apple-tbwamal-remind-us-what-the-iphone-is-good-for-being-an-ipod_b48678#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/apple-tbwamal-remind-us-what-the-iphone-is-good-for-being-an-ipod_b48678</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[TBWA/Chiat Day]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Adam Scott]]></category>
		<category><![CDATA[Alexis Zabe]]></category>
		<category><![CDATA[Anthony Williams]]></category>
		<category><![CDATA[Antoine Choussat]]></category>
		<category><![CDATA[Arnaud Potier]]></category>
		<category><![CDATA[Chris Shaw]]></category>
		<category><![CDATA[Chuck Monn]]></category>
		<category><![CDATA[David Young]]></category>
		<category><![CDATA[Dimitri Kalagas]]></category>
		<category><![CDATA[Duncan Milner]]></category>
		<category><![CDATA[Edward Black]]></category>
		<category><![CDATA[Elizabeth Marks]]></category>
		<category><![CDATA[Eric Grunbaum]]></category>
		<category><![CDATA[Eric Voegele]]></category>
		<category><![CDATA[Jared Coller]]></category>
		<category><![CDATA[Katie McCain]]></category>
		<category><![CDATA[Kevin Clark]]></category>
		<category><![CDATA[Mathieu Plainfosse]]></category>
		<category><![CDATA[Perrin Rausch]]></category>
		<category><![CDATA[RJ Pomeroy]]></category>
		<category><![CDATA[Simon Cassels]]></category>
		<category><![CDATA[So Me]]></category>
		<category><![CDATA[Trang Huynh]]></category>
<pubDate>Fri, 24 May 2013 12:35:40 +0000</pubDate>
  
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<title>Most Popular Stories on AgencySpy from the Last 7 Days</title>
<description><![CDATA[<p><img class="aligncenter size-medium wp-image-48674" title="bondcig" src="http://www.mediabistro.com/agencyspy/files/2013/05/bondcig-300x238.png" alt="" width="300" height="238" /></p>
<p>-<a href="http://www.mediabistro.com/agencyspy/heres-jeff-goodbys-memo-regarding-todays-cuts_b48402" target="_blank">Here&#8217;s Jeff Goodby&#8217;s Memo Regarding Today&#8217;s Cuts</a></p>
<p>-<a href="http://www.mediabistro.com/agencyspy/yes-bbdo-ny-has-made-some-significant-cuts_b48375" target="_blank">Yes, BBDO NY Has Made Some &#8216;Significant&#8217; Cuts</a></p>
<p>-<a href="http://www.mediabistro.com/agencyspy/and-now-its-over-c-k-retains-porsche_b48499" target="_blank">And Now, It&#8217;s Over: C-K Retains Porsche</a></p>
<p>-<a href="http://www.mediabistro.com/agencyspy/your-porsche-update-part-deux-its-down-to-two_b48392" target="_blank">Your Porsche Update, Part Deux: It&#8217;s Down to Two</a></p>
<p>-<a href="http://www.mediabistro.com/agencyspy/sf-based-heat-gets-new-logo-website-goes-a-little-overboard-with-it_b48512" target="_blank">SF-Based Heat Gets New Logo, Website, Goes a Little Overboard with It</a></p>
<p>-<a href="http://www.mediabistro.com/agencyspy/agencyprodco-would-just-rather-be-skateboarding_b48431" target="_blank">Agency/Prodco Would Just Rather Be Skateboarding</a></p>
<p>-<a href="http://www.mediabistro.com/agencyspy/cigarettes-and-bodily-waste-the-ugly-truth_b48521" target="_blank">Cigarettes and Bodily Waste: The Ugly Truth</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/most-popular-stories-on-agencyspy-from-the-last-7-days-185_b48673#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/most-popular-stories-on-agencyspy-from-the-last-7-days-185_b48673</link>
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		<category><![CDATA[News]]></category>
<pubDate>Fri, 24 May 2013 11:35:35 +0000</pubDate>
  
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<title>Op-Ed: Data-Mining Lemons</title>
<description><![CDATA[<p><em><img class="aligncenter size-full wp-image-48671" title="lemons" src="http://www.mediabistro.com/agencyspy/files/2013/05/lemons.png" alt="" width="244" height="185" />We welcome the return of our monthly contributor </em><em><strong><a href="http://www.mediabistro.com/Simon-Mathews-profile.html">Simon Mathews</a></strong></em>, <em>currently chief strategy officer at West Coast shop,<a href="http://www.extractable.com/" target="_blank"> Extractable</a>, who’ s also worked on the strategy side at the likes of Isobar and Molecular during his career. As per usual, we&#8217;re not really sure how to preface Mathews&#8217; entry, so let&#8217;s just let him do the talking. Take it away, sir. </em></p>
<p>For the last few days, I’ve been buried deep in a stack of spreadsheets analyzing an annual website user satisfaction survey for one of our clients. The client is a large business-to-business technology firm, primarily targeting engineers, and hence the survey is rich in specific questions around product interests, content consumption and ability to achieve key tasks. This rich data is augmented by connecting reported behavior (the survey) to actual behavior via web analytics to build an all-round picture of their audiences.</p>
<p>When deep in data I have a tendency to sometimes become somewhat (very?) distracted. This week, a particular weakness of mine, geographic trivia, got me sidetracked.  Did you know that, for example, since the revolution / war in Libya there is now no sovereign country in the world with a national flag that is a single solid color with no other markings on it?  So, obviously I love challenges such as the “View from your window” completion on the Daily Dish, where you have to guess a location based just on a photo taken from a hotel window, or Geo Guessr, where the challenge is based off a random Google street view.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/op-ed-data-mining-lemons_b48670#more-48670" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/op-ed-data-mining-lemons_b48670#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/op-ed-data-mining-lemons_b48670</link>
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		<category><![CDATA[Op-Eds]]></category>
		<category><![CDATA[Social Media]]></category>
<pubDate>Fri, 24 May 2013 10:25:03 +0000</pubDate>
  
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<title>Friday Morning Stir</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="https://www.youtube.com/embed/jS1BM9XRgvw?feature=player_embedded"></iframe><br />
-Mondelez has shifted its global Halls account from JWT to W+K London. <a href="http://www.campaignlive.co.uk/bulletin/campaign_daily_fix/article/1183793/mondelez-shifts-global-halls-brief-jwt-w-k/?DCMP=EMC-CONCampaignDailyFix" target="_blank">link</a></p>
<p>-Staying across the pond for a moment, WPP/GroupM media agency Maxus has appointed PHD alum <strong><a href="http://www.mediabistro.com/Jenny-Smith-profile.html">Jenny Smith</a></strong> as planning director for its London team.</p>
<p>-Mother New York&#8217;s interactive fundraising project, &#8220;Repair the Rockaways,&#8221; is now live. <a href="http://www.repairtherockaways.org/" target="_blank">link</a></p>
<p>-72andSunny has created yet another epic clip for Activision, this time directed by <strong><a href="http://www.mediabistro.com/Jon-Favreau-profile.html">Jon Favreau</a></strong> and promoting the new game, <em>Destiny</em> (above).</p>
<p>- San Francisco-based <strong><a href="http://www.mediabistro.com/Anthony-Lye-profile.html">Anthony Lye</a></strong> and Paris-based <strong><a href="http://www.mediabistro.com/Stephan-Beringer-profile.html">Stephan Beringer</a></strong> have taken on expanded roles within Publicis Groupe’s Digital Technologies (which includes DigitasLBi and Razorfish), with the former assuming the post of global president of digital products and platforms and the latter, chief growth/strategy officer.</p>
<p>-comScore is reporting that over 13 billion online video ads were viewed in April, setting yet another all-time high.<a href="http://www.comscore.com/Insights/Press_Releases/2013/5/comScore_Releases_April_2013_US_Online_Video_Rankings" target="_blank"> link</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/friday-morning-stir-169_b48665#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/friday-morning-stir-169_b48665</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Anthony Lye]]></category>
		<category><![CDATA[Jenny Smith]]></category>
		<category><![CDATA[Jon Favreau]]></category>
		<category><![CDATA[Stephan Beringer]]></category>
<pubDate>Fri, 24 May 2013 09:45:17 +0000</pubDate>
  
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<title>Mike&#8217;s Hard Lemonade Brings Back Hard-to-Remember Celebrities</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="https://www.youtube.com/embed/sKxzrIlWzC4?feature=player_detailpage"></iframe></p>
<p>Grey New York wants to tell you that &#8220;It&#8217;s Never Not a Good Time for a Refreshing Mike&#8217;s.&#8221; Excuse the double negative (what about &#8220;It&#8217;s Always a Good Time&#8230;?), but to draw your attention away from the grammatical errors, they included some very, very random celebrity cameos from actor <strong><a href="http://www.mediabistro.com/Martin-Landau-profile.html">Martin Landau</a></strong> and rapper <strong><a href="http://www.mediabistro.com/Coolio-profile.html">Coolio</a></strong>. The 30-second spots include some random rhyming that leads to a series of non-sequitors, hence the random celebrities. Random is the only way to describe this campaign.</p>
<p>Before watching these spots, I hadn&#8217;t thought of Landau and Coolio in years. Both are stored away firmly in the Club for G-List Celebrities Who Will Never Be Famous Again. In Landau&#8217;s defense, he&#8217;s 84 and had a memorable run of &#8220;Entourage&#8221; a few years back (not to mention his Oscar-winning turn as Bela Lugosi in <em>Ed Wood</em>). Coolio is Coolio. They both picked up paychecks in return for a loss of dignity. That&#8217;s advertising for you. Check out the Coolio spot and credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/mikes-hard-lemonade-brings-back-hard-to-remember-celebrities_b48659#more-48659" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/mikes-hard-lemonade-brings-back-hard-to-remember-celebrities_b48659#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/mikes-hard-lemonade-brings-back-hard-to-remember-celebrities_b48659</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Grey]]></category>
		<category><![CDATA[Bennett McCarroll]]></category>
		<category><![CDATA[Brian Platt]]></category>
		<category><![CDATA[Chris Ross]]></category>
		<category><![CDATA[Coolio]]></category>
		<category><![CDATA[Donald McNally]]></category>
		<category><![CDATA[Doug Fallon]]></category>
		<category><![CDATA[Eric Segal]]></category>
		<category><![CDATA[Erin Bremmer]]></category>
		<category><![CDATA[John Hilmer]]></category>
		<category><![CDATA[Kara DeBuona]]></category>
		<category><![CDATA[Martin Landau]]></category>
		<category><![CDATA[Matthew Nall]]></category>
		<category><![CDATA[Rakesh Talwar]]></category>
		<category><![CDATA[Robert Cuff]]></category>
		<category><![CDATA[Scott Cohen]]></category>
		<category><![CDATA[Steven Fogel]]></category>
		<category><![CDATA[Todd Sussman]]></category>
		<category><![CDATA[Tor Myhren]]></category>
<pubDate>Fri, 24 May 2013 09:01:32 +0000</pubDate>
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<title>Thursday Odds and Ends</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/zHj7vusmtCQ?feature=player_detailpage"></iframe></p>
<p>&nbsp;</p>
<p>-Mother has appointed Brazilian-based creative director <strong><a href="http://www.mediabistro.com/Gustavo-Sousa-profile.html">Gustavo Sousa</a></strong>, as partner. As a result, Sousa has relocated to<br />
Mother New York where he continues as the CD leading the Stella Artois brand globally.</p>
<p>-WPP-owned, Kansas-City-based VML has teamed up with educational non-profit Minddrive to launch the &#8220;Social Fuel&#8221; tour (above).</p>
<p>-Barker/DZP has promoted <strong><a href="http://www.mediabistro.com/Patrice-Caracci-profile.html">Patrice Caracci</a></strong> to account supervisor.</p>
<p>-Newly formed marketing agency Avocados from Mexico, Inc. (AFM) has allocated $36 million to grow the category and appointed Arnold Worldwide as its integrated agency of record. Arnold WW beat two other N.Y. finalists, Grey and BBDO, for the integrated assignment.</p>
<p>-Regular <em>The Office </em>director <strong><a href="http://www.mediabistro.com/Jeff-Blitz-profile.html">Jeff Blitz</a></strong> is now available again for commercials via Anonymous Content.</p>
<p>-<strong><a href="http://www.mediabistro.com/Charles-Ramsey-profile.html">Charles Ramsey</a></strong>&#8216;s heroics in Cleveland have earned him a free year of food from McDonald&#8217;s. <a href="http://money.cnn.com/2013/05/23/news/companies/mcdonalds-charles-ramsey/index.html?iid=HP_LN" target="_blank">link</a></p>
<p>-Rolls-Royce has launched a global creative pitch.<a href="http://www.campaignlive.co.uk/bulletin/campaign_daily_fix/article/1183618/rolls-royce-kicks-off-global-creative-pitch/?DCMP=EMC-CONCampaignDailyFix" target="_blank"> link</a></p>
<p>-Leagas Delaney has hired creative duo and Saatchi/BMB alums <strong><a href="http://www.mediabistro.com/David-Fitzsimons-profile.html">David Fitzsimons</a></strong> and <strong><a href="http://www.mediabistro.com/Peter-Crothers-profile.html">Peter Crothers</a></strong>.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/thursday-odds-and-ends-194_b48651#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/thursday-odds-and-ends-194_b48651</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Charles Ramsey]]></category>
		<category><![CDATA[David Fitzsimons]]></category>
		<category><![CDATA[Gustavo Sousa]]></category>
		<category><![CDATA[Jeff Blitz]]></category>
		<category><![CDATA[Patrice Caracci]]></category>
		<category><![CDATA[Peter Crothers]]></category>
<pubDate>Thu, 23 May 2013 16:34:05 +0000</pubDate>
  
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<title>Go to An Agency Party, Get Yourself a Tattoo</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-48647" title="trysttattoo" src="http://www.mediabistro.com/agencyspy/files/2013/05/trysttattoo.png" alt="" width="199" height="183" /></p>
<p>Consider this your odds and sods image of the day. Louisville-based digital agency Oohology threw a party to honor its launch of a new sorbet for client, Comfy Cow. What this has to do with body art is another story, but as someone who is fairly inked, it&#8217;s not such a bad incentive to get free tattoos for attending the usual agency soiree. Not sure if they did sleeve art, but <a href="https://www.facebook.com/media/set/?set=a.568792969807457.1073741829.234710023215755&amp;type=1" target="_blank">here&#8217;s the full array of images</a> from Oohology&#8217;s throwdown. Maybe we&#8217;ll consider this for the next AgencySpy party. <em>Louisville Biz-Journal </em>has more blanks to fill in, peep it <a href="http://www.bizjournals.com/louisville/blog/2013/05/creative-agency-introduces-its-own.html" target="_blank">here</a>.</p>
<p><img class="aligncenter size-medium wp-image-48648" title="trysttattoo1" src="http://www.mediabistro.com/agencyspy/files/2013/05/trysttattoo1-300x248.png" alt="" width="300" height="248" /></p>
<p>&nbsp;</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/go-to-an-agency-party-get-yourself-a-tattoo_b48645#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/go-to-an-agency-party-get-yourself-a-tattoo_b48645</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Party Party!]]></category>
		<category><![CDATA[What The...?]]></category>
<pubDate>Thu, 23 May 2013 15:23:15 +0000</pubDate>
  
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<title>JWT Adds Castellano to the Fold</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-48641" title="castellanobot" src="http://www.mediabistro.com/agencyspy/files/2013/05/castellanobot.png" alt="" width="101" height="124" />We&#8217;ve received confirmation that JWT New York has brought in Bajibot alum <strong><a href="http://www.mediabistro.com/Jeffrey-Castellano-profile.html">Jeffrey Castellano</a></strong>, who specializes in artificial intelligence and works on facial recognition technology, as its creative technology director. No word if this is a newly created position or if Castellano is replacing anyone as of yet, but we&#8217;ll let you know. Anyhow, Castellano&#8217;s new role at JWT NY calls for him to oversee emerging technology projects as well as digital studio output from its Big Apple hub.</p>
<p>Along with his 15 months as director of  creative technology at Bajibot Media, Castellano has worked with a variety of brands during his career including Pepsi, Tommy Hilfiger, Armani, Chanel, Gap, Banana Republic, J.Crew, GE, Exxon, Budweiser, Coach, Louis Vuitton, State Farm, Foot Locker, Kraft and Victoria’s Secret.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/jwt-adds-castellano-to-the-fold_b48639#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/jwt-adds-castellano-to-the-fold_b48639</link>
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		<category><![CDATA[J. Walter Thompson]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Jeffrey Castellano]]></category>
<pubDate>Thu, 23 May 2013 14:31:16 +0000</pubDate>
  
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<title>Microsoft Puts on Boxing Gloves, Goes After Apple Again</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="https://www.youtube.com/embed/86JMcy5OqZA?feature=player_detailpage"></iframe></p>
<p>Now that the dust has settled around the overplayed Windows smartphone wedding commercial directed by <strong><a href="http://www.mediabistro.com/Roman-Coppola-profile.html">Roman Coppola</a></strong>, there&#8217;s a void in Windows-bashing-Apple negative campaign ad territory. Well, with some help from CP+B, the brand is back to tackle a new comparative subject: tablets.</p>
<p>There are actually two new spots, first <a href="http://mashable.com/2013/05/23/microsoft-slams-apple-ad/">covered over at Mashable</a>, both taking not-so-subtle digs at iPad products. The spot above even goes as far as to use Siri against Apple &#8211; in short, iPads can&#8217;t do as much as Windows 8 tablets. But you can play chopsticks on an iPad for whatever that&#8217;s worth. And if you watch the commercial, it&#8217;s apparently not worth much. You have to respect the brash stance Windows is taking here. They are clearly playing catch-up in the publicity game, and going after Apple in such a direct fashion could be the right way to make up the distance. And the best part is, since both companies are so rich, suing each other over copyright infringement and/or libel won&#8217;t even make a difference. Ding, ding. Time for the next round to begin. You can watch the more informational attack ad after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/microsoft-puts-on-boxing-gloves-goes-after-apple-again_b48632#more-48632" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/microsoft-puts-on-boxing-gloves-goes-after-apple-again_b48632#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/microsoft-puts-on-boxing-gloves-goes-after-apple-again_b48632</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Crispin Porter & Bogusky]]></category>
		<category><![CDATA[Roman Coppola]]></category>
<pubDate>Thu, 23 May 2013 13:29:50 +0000</pubDate>
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<title>Advertising Jobs: Draftfcb, Mullen, Cablevision</title>
<description><![CDATA[<p><a href="http://www.mediabistro.com/fishbowlla/files/2010/10/1005_jobpost_longer.jpg"><img class="alignnone size-full wp-image-11813" title="1005_jobpost_longer" src="http://www.mediabistro.com/fishbowlla/files/2010/10/1005_jobpost_longer.jpg" alt="" /></a></p>
<p>This week, <a href="http://www.mediabistro.com/Draftfcb-jobs-e19073.html" target="_blank">Draftfcb</a> is hiring an <a href="http://www.mediabistro.com/joblistings/jobview.asp?joid=150151&amp;c=jejpad" target="_blank">SVP director of mobile</a>, as well as a <a href="http://www.mediabistro.com/joblistings/jobview.asp?joid=150154&amp;c=jejpad" target="_blank">user experience strategic planner</a>. Meanwhile, <a href="http://www.mediabistro.com/Mullen-jobs-e26491.html" target="_blank">Mullen</a> needs a <a href="http://www.mediabistro.com/joblistings/jobview.asp?joid=150172&amp;c=jejpad" target="_blank">copywriter</a>, and <a href="http://www.mediabistro.com/Cablevision-jobs-e34768.html" target="_blank">Cablevision</a> is on the hunt for a <a href="http://www.mediabistro.com/joblistings/jobview.asp?joid=149278&amp;c=jejpad" target="_blank">lead copywriter</a>. Get the scoop on these openings and more below, and find additional just-posted gigs on <a href="http://www.mediabistro.com/agencyspy-jobs?c=jejpad" target="_blank">Mediabistro</a>.</p>
<p><img class="alignleft size-full wp-image-33635" title="draftfcblogo" src="http://www.mediabistro.com/agencyspy/files/2012/05/draftfcblogo.png" alt="" width="140" height="48" /></p>
<ul>
<li><a href="http://www.mediabistro.com/joblistings/jobview.asp?joid=150151&amp;c=jejpad" target="_blank">SVP, Director of Mobile</a><strong> Draftfcb</strong> (Chicago, IL)</li>
<li><a href="http://www.mediabistro.com/joblistings/jobview.asp?joid=150154&amp;c=jejpad" target="_blank">User Experience Strategic Planner</a> <strong>Draftfcb</strong> (Chicago, IL)</li>
<li><a href="http://www.mediabistro.com/joblistings/jobview.asp?joid=150172&amp;c=jejpad" target="_blank">Copywriter</a> <strong>Mullen</strong> (Boston, MA)</li>
<li><a href="http://www.mediabistro.com/joblistings/jobview.asp?joid=149278&amp;c=jejpad" target="_blank">Lead Copywriter</a> <strong>Cablevision</strong> (Bethpage, NY)</li>
<li><a href="http://www.mediabistro.com/joblistings/jobview.asp?joid=150005&amp;c=jejpad" target="_blank">Director of Social Media</a> <strong>Moosylvania</strong> (St. Louis, MO)</li>
</ul>
<p><em>Find more great advertising jobs on the <a href="http://www.mediabistro.com/agencyspy-jobs?c=jejpad" target="_blank">AgencySpy job board</a>. Looking to hire? Tap into our network of talented AgencySpy pros and <a href="http://www.mediabistro.com/employers/?c=jejpad" target="_blank">post a risk-free job listing</a>. For real-time openings and employment news, follow <a href="https://twitter.com/#!/mbjobpost" target="_blank">@MBJobPost</a></em>.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Nadine Cheung</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/advertising-jobs-draftfcb-mullen-cablevision_b48608#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/advertising-jobs-draftfcb-mullen-cablevision_b48608</link>
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		<category><![CDATA[No Wukkas - The Job Hunt]]></category>
		<category><![CDATA[advertising jobs]]></category>
<pubDate>Thu, 23 May 2013 13:00:31 +0000</pubDate>
  
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<title>DFCB, Kmart Continue to Make Puns, Offer &#8216;Big Gas Savings&#8217;</title>
<description><![CDATA[<p><object width="500" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/m1yir-p68xM?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="500" height="380" type="application/x-shockwave-flash" src="http://www.youtube.com/v/m1yir-p68xM?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>When DraftFCB and Kmart released their spot &#8220;<a href="http://www.mediabistro.com/agencyspy/kmart-unveils-st-sorry-ship-filled-spot_b47021">Ship My Pants</a>&#8221; last month, it was lauded far and wide as shot of adrenaline for both the retail brand and the Chicago office of the agency. Sure, it was silly, considering the spot&#8217;s entire charm rested on the fact that &#8220;ship&#8221; can sound like &#8220;shit,&#8221; but it was still a funny and delightfully unexpected execution for brand not known for taking risks.</p>
<p>After &#8220;Ship My Pants&#8221; racked up a whopping 17 million+  YouTube views, it would be foolish to switch up a formula that&#8217;s proven itself on such a grand scale. So, we now have &#8220;Big Gas Savings,&#8221; a new spot which tries to recreate the lightning-in-a-bottle success of its predecessor. Now first off,  it lacks the unexpectedness of &#8220;Ship My Pants,&#8221; not to mention that &#8220;gas&#8221; and &#8220;ass&#8221; is a bit further of a reach than &#8220;ship&#8221; and &#8220;shit.&#8221; And, of course, &#8220;shit&#8221; is a far funnier word than &#8220;ass.&#8221; Also, advertising discounts on gas might not be the best way to get people into your store. In other words, no, this doesn&#8217;t live up to &#8220;Ship My Pants,&#8221; but really could it?</p>
<p>Kmart was left with two options here when it became clear that they had to stick to an execution they knew would bring in viewers. The first, which they went with, was to use a different swear word. The second, which may have worked better, was to continue going with &#8220;shit&#8221; and come up with new jokes. This isn&#8217;t to say that &#8220;Big Gas Savings,&#8221; isn&#8217;t better than 90 percent of ads out there. In fact, it&#8217;s still a very enjoyable watch. It&#8217;s impossible to hit it out of the park with every swing, and a single sure isn&#8217;t anything to be ashamed of. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/dfcb-kmart-continue-to-make-puns-offers-big-gas-savings_b48620#more-48620" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/dfcb-kmart-continue-to-make-puns-offers-big-gas-savings_b48620#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/dfcb-kmart-continue-to-make-puns-offers-big-gas-savings_b48620</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[DraftFCB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Andrew Stein]]></category>
		<category><![CDATA[Berk Wasserman]]></category>
		<category><![CDATA[Brian Etting]]></category>
		<category><![CDATA[Chris Bing]]></category>
		<category><![CDATA[Chuck Ryant]]></category>
		<category><![CDATA[erk Wasserman]]></category>
		<category><![CDATA[John O'Grady]]></category>
		<category><![CDATA[Jon Flannery]]></category>
		<category><![CDATA[Mark Andeer]]></category>
		<category><![CDATA[T.K Knowles]]></category>
		<category><![CDATA[Todd Durston]]></category>
		<category><![CDATA[Todd Tilford]]></category>
		<category><![CDATA[Zach Math]]></category>
<pubDate>Thu, 23 May 2013 12:02:00 +0000</pubDate>
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<title>C-K New York Dabbles in Patron</title>
<description><![CDATA[<p><img class="alignleft size-thumbnail wp-image-48622" title="patron" src="http://www.mediabistro.com/agencyspy/files/2013/05/patron-140x150.png" alt="" width="140" height="150" />We&#8217;re sure some sort of bubbly is flowing in the offices of Cramer-Krasselt&#8217;s various offices as the agency follows up <a href="http://www.mediabistro.com/agencyspy/and-now-its-over-c-k-retains-porsche_b48499" target="_blank">retaining the Porsche creative biz </a>by nabbing ad duties for tequila brand, Patron. The spirits brand previously worked with Dallas-based The Richards Group on its ad work, but it&#8217;s now turned its focus to C-K&#8217;s New York office.</p>
<p>In a statement,  Patron VP of marketing <strong><a href="http://www.mediabistro.com/Jennifer-Pisciotta-profile.html">Jennifer Pisciotta</a></strong> says, “As we look to build on the brand’s premium positioning within the tequila and ultra-premium white spirits categories, we must ignite the unique passion people have for Patrón. Our product is different than the rest of our category, right down to each individual bottle, and Cramer-Krasselt has demonstrated they are the ideal partner to help us show off this truly special product.&#8221; From what the parties involved say, Patron was inspired by C-K NY&#8217;s holiday work for the brand. We&#8217;re awaiting links on this one.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/c-k-new-york-dabbles-in-patron_b48621#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/c-k-new-york-dabbles-in-patron_b48621</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Cramer-Krasselt]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Jennifer Pisciotta]]></category>
<pubDate>Thu, 23 May 2013 11:11:59 +0000</pubDate>
  
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<title>Op-Ed: Is It Racist?</title>
<description><![CDATA[<p><em><img class="alignleft size-full wp-image-48615" title="gitamba1" src="http://www.mediabistro.com/agencyspy/files/2013/05/gitamba1.png" alt="" width="112" height="110" />So, we&#8217;ll let the conversation roll in a regular series we dub, &#8220;Is it Racist,&#8221; which is essentially the brainchild of <strong><a href="http://www.mediabistro.com/Gitamba-SailaNgita-profile.html">Gitamba Saila-Ngita</a></strong>, a multidisciplinary designer and innovation strategist, living, working, and playing between CT / NYC / SF. He is the founder and chief innovation strategist of DEFT COLLECTIVE, a creative innovation agency based in Hartford, Connecticut.</em></p>
<p>My name is Gitamba Saila-Ngita and I once helped an agency sell sugar water to children. I’ve also helped them sell new technologies, ideas, and other people’s culture. But what I’ve always found funniest is when I’ve been hired to make things more, “urban” and by “urban” they meant “black”. Race is a topic that in the United States at times feels like we’re trying to seriously look at it with a fine lens and other times completely turning a blind eye to avoid it because it might make for a lack of a better word a few folks, butt hurt.</p>
<p>Recently in the last few months I’ve found that for advertising folks and almost always on this blog we’re hashing over if something is, “racist or not”. Mainly under the pretense that a group of people were offended by the subject matter in the ad and have used the internet to voice their opinion. I reached out to Kiran because I wanted to hopefully start a casual dialogue about the matter from the perspective of ad folks who clearly make these communications for their respective clients.</p>
<p>First let’s define some things so we can look at this objectively.</p>
<p>Racism is defined by most dictionaries as “a belief that race is the primary determinant of human traits and capacities     and that racial differences produce an inherent superiority of a particular  race” and a racist as “a person who believes in racism, the doctrine that a certain human race is     superior to any or all others. For fun, let’s throw in offensive as “causing resentful displeasure; highly irritating, angering, or annoying”</p>
<p>With those thoughts in mind, I wanted  to find an ad each time I or anyone else writes for this series and put it through those quantifying factors with understanding that the third one is purely subjective to an individual or group.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/op-ed-is-it-racist_b48611#more-48611" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/op-ed-is-it-racist_b48611#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/op-ed-is-it-racist_b48611</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Op-Eds]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Gitamba Saila-Ngita]]></category>
<pubDate>Thu, 23 May 2013 10:31:54 +0000</pubDate>
  
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