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Firstborn Nabs Sony ‘make.believe’ Assignments

We never intend to post two items about the same agency in one day (sorry, it happens, and you can crucify us later), but this seems fairly notable. Anyhow, after a formal review held this summer, Firstborn has been tapped to manage creative assignments for Sony America’s make.believe corporate brand message. From what we’ve been told, this is a completely new assignment that will task the New York digital shop with emphasizing the “Sony United” message via digital marketing for the U.S. and select markets in Europe using digital, mobile, social and OOH components. We haven’t been told who else was involved in the summer review, but initial make.believe work from Firstborn will launch in late November.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!