TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Fresh Off of Making Kiefer Sutherland Rock Cupcakes, Acer Hires CMO, ‘Engages’ New Firm

Considering that Mother just pulled off a wild, fun, cupcake-filled, Kiefer Sutherland-loving ad for Acer (thanks for having our upload pulled, bastards), we’re just wondering why the latter company is willing to “engage” another marketing firm, namely Red Peak Group. Here is an excerpt from the full statement below:

“This strategic move is aimed at strengthening Acer as a marketing-oriented company.

Red Peak will assign Birkin and other Red Peak members to perform related marketing functions and services for Acer. And as CMO, Birkin will lead the global brand marketing team, and report directly to Acer’s chairman and CEO, commencing October 1, 2012.

According to Acer Chairman and CEO, J.T. Wang, “Our key objectives for Red Peak are to enhance Acer’s marketing strengths and help steer the existing company mindset.”

The “Birkin” Acer is referring to, by the way, is Michael Birkin, who conveniently serves at chairman at the company. We’re checking in with Mother on the matter, but you can read the full post here.

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!