Gaga Will Not Be Face of Polaroid, Just CD

Late yesterday word broke that Lady Gaga has been hired as a creative director for the nearly-dead instant film company, Polaroid. Mediabistro.com’s Editorial Director Chris Ariens is on the ground at the Consumer Electronics Show in Las Vegas where today Gaga and Polaroid held a press conference at their booth &#151 and the singer/songwriter/cd clarified her role.

“This is not an endorsement deal, we won’t be selling cameras that have my face on them,” said Gaga, who was apparently wearing a large white hat during the packed event. She also said she’s excited to be Polaroid’s creative director, and bringing instant cameras into the future &#151 no clarification yet as to what that means.

More: “Polaroid Adds Lady Gaga to Creative Roster”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.