TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Geico Insurance Holders Are Happier Than Gallagher Smashing Watermelons

Tonight during the Late Show with David Letterman, Martin Agency will officially unveil yet another campaign for Geico, this time featuring “comedian” Gallagher, who of course is best known for smashing watermelons with a sledgehammer.

Not surprisingly, that’s exactly what he does in the first of the Geico ads, when he finds himself at a farmer’s market where the melons are stacked high. Geico asks, “How happy are people who save hundreds of dollars on car insurance?” Apparently they’re even happier than Gallagher, who does look insanely gleeful swinging his trademark tool. Future spots will show that Geico customers are also happier than Christopher Columbus with speedboats and a Slinky on an escalator. But is it really possible to surpass the joy of a Slinky on an escalator? That’s the question of the day.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!