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Gold Medal-Winning Hoopsters Star in BBDO’s Latest Foot Locker Ads

Fresh off of winning Olympic gold, Oklahoma City Thunder teammates Russell Westbrook and James Harden are among a few Team USA basketball athletes to star in a new round of spots from BBDO New York for Foot Locker. ESPN’s Darren Rovell is already raving that “Tear Away” (above) could be the “commercial of the year,” though we’ll stop short of that for now. Still, considering Team USA’s success in London and the fairly entertaining ideas put forth here, we can consider this a win-win for BBDO, which picked up creative duties for Foot Locker last fall. While “Tear Away” has Rovell gushing, we were just as amused by “The Melo’s” (below) starring Harden and Westbrook’s Olympics teammate Carmelo Anthony, who perhaps is taking a knock at his own inflated ego. Credits and one more spot starring, Westbrook, Kevin Love and the Miami Heat’s Chris Bosh after the jump.

Chief Creative Officer: David Lubars
Senior Creative Director: Chris Beresford-Hill

Senior Creative Director: Dan Lucey

Associate Creative Director/Writer: Alex Taylor

Associate Creative Director/AD: Jason Stefanik

Executive Producer: Anthony Curti

Assistant Producer: Lawrence Chen

Music Producer: Melisa Chester

PRODUCTION: BISCUIT FILM WORKS

Director: Aaron Stoller

Mangaging Director: Shawn Lacey

Executive Producer: Holly Vega

DP: Brian Donahue

Line Producer: Mala Vasan

EDITORIAL: No6

Editor: Chan Hatcher

Exec Post Producer: Toni Lipari

Producer: Evan Meeker

Asst Editor: Matt Ferran

VISUAL EFFECTS: EIGHT VFX

Exec Producer: Shira Boardman

Exec Producer: Baptiste Andrieux

VFX Supervisor: Philip Ineno

Sr. Producer: Marsi Frey

3D Supervisor: Marcus Stokes

3D Artist: Marko Manderic

GFX: HORNET INC

Creative Directors: Santa Maria

SOUND DESIGN: HENRY BOY

Sound Designer: Bill Chesley

TELECINE: CO3

Colorist: Tim Masik

MIX: SOUND LOUNGE

Final Mix: Tommy Jucarone

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