We’ve received word that Lindsay Siegel has officially joined Pereira & O’Dell as the San Francisco shop’s first-ever creative technologist. Siegel, who tells us she is “super stoked” about her new gig, most recently worked at a rather familiar, fellow Bay Area operation named Goodby, Silverstein & Partners (until last month), where she spent just over three years as an interactive developer and worked on campaigns for the NBA, HP and Sprint.

While news like this would normally be considered Odds/Ends material, this designer/programmer and 7×7 “Hot 20 Under 40″ finalist has a pretty intriguing backstory that definitely got our attention. Siegel started her new job at P&O’D today and as creative technologist, she will be working across agency accounts.