Goodby Silverstein & Partners creative director Marty Senn has left the Bay Area for the Twin Cities as he’s joined up with Minneapolis-based Carmichael Lynch as executive creative director. Senn, who started today in his new role, spent two-and-a-half years as a CD at Goodby, helping lead creative Google and NBA including the holiday-themed, star-studded dribble-fest for the latter client. Prior to GS&P, Senn spent a few years as a senior creative at the now-resurrected Cutwater and has served as a copywriter at the likes of Fallon London/NY, Publicis and Mullen.

The 12-year ad vet and recent One Show judge will now join forces with Carmichael Lynch CCO Dave Damman and work across a client roster that includes Subaru of America, Newell Rubbermaid and Jack Link’s Beef Jerky.