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Goodby Promotes Gareth Kay to Director of Brand Strategy

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We’ve been hearing the rumors for a couple of weeks now and while Goodby initially wouldn’t comment on our inquiries, the agency has now made it official that Gareth Kay will be replacing John Thorpe as the agency’s head of brand strategy. Thorpe held the post for five years but is now returning to working full time on client’s business at GS&P.

Kay, who joined Goodby last year as head of digital strategy from Modernista!, says in a statement that he’s “thrilled and humbled to be asked to help write the next chapter of planning’s rich heritage at GSP.” He adds, “There’s a clear need in the industry to evolve the discipline and an opportunity to build a symbol of what planning can be, not simply what it has become.”

More: “Goodby Alum Will Hammond Joins Chiat LA as CD

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