TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Goodby Promotes Gareth Kay to Director of Brand Strategy

gareth_kay_3.jpg

We’ve been hearing the rumors for a couple of weeks now and while Goodby initially wouldn’t comment on our inquiries, the agency has now made it official that Gareth Kay will be replacing John Thorpe as the agency’s head of brand strategy. Thorpe held the post for five years but is now returning to working full time on client’s business at GS&P.

Kay, who joined Goodby last year as head of digital strategy from Modernista!, says in a statement that he’s “thrilled and humbled to be asked to help write the next chapter of planning’s rich heritage at GSP.” He adds, “There’s a clear need in the industry to evolve the discipline and an opportunity to build a symbol of what planning can be, not simply what it has become.”

More: “Goodby Alum Will Hammond Joins Chiat LA as CD

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!