Goodness Mfg. Brings On CP+B/W+K Amsterdam Alums

Matt Bonin might have left the Trailer Park/Goodness Mfg. enclave last month, but in his place arrive two more Crispin alums, Carl Corbitt and Anja Duering, who join LA-based Goodness as creative directors.

Corbitt and Duering each spent three years as VP/ACDs at CP+B, creating campaigns and managing creative teams on Geek Squad and VW including the “Safe Happens” interactive campaign and the Cannes Grand Prix-winning GTI “Fast” integrated work for the latter client. Most recently, the pair served as creative directors at W+K Amsterdam on the global Nokia account.

According to Goodness Mfg. partner/ECD Tom Adams, who worked with Corbitt and Duering at CP+B on Geek Squad, the newly hired duo’s roles will span creative and strategy on all accounts, as well as new business pitches.

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