Happy DILF Day

To all you dads out there, I just want to say, you’re all DILFs. You may be familiar with a phrase similar to this, MILF, which stands for Mom I’d Like to F***.

It’s not what you think. Spirit Airlines re-worded this phrase to accommodate a deal they emailed to customers over the Father’s Day weekend.

For whatever reason, Spirit thought transforming this idea into something dad related for the big holiday was a good idea. But after showing this e-mail I received to a few friends, it’s been confirmed that this is one of the worst campaign pieces of all time.

By the way, DILF stands for Dads I’ll Love Forever, not Dad I’d Like to…Well you know.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.