TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Havas Takes Majority Stake in DeCourcy’s Social Media Startup

Havas, parent company of Arnold and Euro RSCG, has now set its sights on social media by taking a majority equity stake in Socialistic, a new social media/technology startup led by Colleen DeCourcy. So much for those rumors about DeCourcy taking a job at Facebook after leaving her chief digital officer post at TBWA last June.

What is Socialistic? Well, for starters, it’s a New York-based operation that aligns technologists with writers, filmmakers and other new media-savvy content creators to develop mobile applications, digital OOH, in-store experiences, branded digital products and brand-owned media destinations for clients. In a statement, DeCourcy describes the model, saying it’s one that “isn’t campaign driven; it’s product and community driven. And that’s a big change from the normal agency model.” The Socialistic doors are open effective immediately and the shop will work with clients both in and out of the Havas network.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!