HBO Promo Hits Its Target

As I was waiting to watch my previously dvr’d Live Free or Die Hard I saw what I thought was the hokiest commercial until I remembered HBO doesn’t show commercials. Turns out it was a promo for a new show airing in September called “True Blood”. It’s a clever little viral marketing campaign to get folks interests piqued by what is described as a “synthetic blood nourishment beverage”- Tru Blood Beverage. There are some print ads in mags and a couple of cheesy commercials like the one above that direct you to this website.

It’s a campaign that works. because people are all over the internet talking about it. I had to check out the site and now I’m interested in checking out the show.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.