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Here’s BBH NY ACD & Friends’ 48 Hour Film Fest Contribution

We’re still not sure quite what to make of this short film called “Pickle,” but it comes to us from BBH New York copywriter Katie Facada and ACD/copywriter and author Peter Rosch, who corralled several of their agency colleagues to take part in front of camera and behind-the-scenes for his contribution to the 48 Hour Film Project. Rosch, who directed this effort and also currently serves as a scribe on campaigns for Axe, Weather Channel and UNICEF at BBH, gives us a quick tale about a young chap who looks like a bit like Shia LaBoeuf and appears to be trying to make amends of some sort.

But, it’s not going quite as planned. Perhaps it’s part of a 12-step program, which makes sense considering that Rosch himself tells the tale of his recovery from alcoholism when commenting on his first book, My Dead Friend Sarah: A Novel. Cant’s gripe too much considering the timeframe Rosch and crew were given. Prior to BBH, Rosch worked as a senior creative at the likes of BMB, Lowe & Partners and BBDO.

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