About a month ago, we told you about a clip that arrived in our tips box which featured someone tagging the Art Directors Gallery in Chelsea with a bunch of X’s. After spending just a few minutes debating whether this was a true act of vandalism or just a viral stunt, we were quickly informed that it was the latter and tied into a future ADC announce.
Well, folks, here you go. The spray-painting, er, effort is actually one element of a call-for-entries campaign, created by New York-based design/production studio Dress Code, for the Young Guns 10 competition. Guess the “X” is a rather appropriate symbol then, but there’s plenty of hyperbole to go along with it as the ADC camp tells us the Roman numeral is also being used to represent the “mark of rebellion against mediocrity and traditional borders.” We’ll leave it to you to raise a first or roll your eyes.
Like always, ADC’s Young Guns is a challenge open to creatives 30 and under who have been working for at least two years, full-time or freelance. The organization will start accepting online entries starting March 13 and the deadline is May 8. Go here for more info.