Hershey’s Packaging Misprint Lead to Confusion

Earlier this week we showed you an image of a bottle of Hershey’s chocolate syrup that contained verbiage stating “+Calcium.” But in the nutrition facts, the bottles were labeled as containing “Calcium 0%”. A call from the company’s PR team reveals that this was due to a printing error.

The company was not able to provide information regarding the number of bottles that were misprinted, but stated that the 1 was missing from a template.

More: “Hershey’s Packaging Perfectly Contradicts Itself”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.