Hot Ad (Wo)Man Of The Day: Floyd Hayes

Meet Floyd Hayes.

Agency: Head Creative Bloke, Cunning New York

Key Work: Original MINI Cooper launch in the UK, Gail Porter projection on Big Ben and creating London’s first real beach for BA

Recent Work: Developed the Ultimate Local tourist booth for BHH and NYC & Co. and “Fully Booked,” a global literary charity story reading event that takes place in pubs.

Little Known Fact: He can Lucid dream at will.

Quote: “If it’s not useful, it’s useless.”

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