Hot Ad (Wo)Man Of The Day: Floyd Hayes

Meet Floyd Hayes.

Agency: Head Creative Bloke, Cunning New York

Key Work: Original MINI Cooper launch in the UK, Gail Porter projection on Big Ben and creating London’s first real beach for BA

Recent Work: Developed the Ultimate Local tourist booth for BHH and NYC & Co. and “Fully Booked,” a global literary charity story reading event that takes place in pubs.

Little Known Fact: He can Lucid dream at will.

Quote: “If it’s not useful, it’s useless.”

More:: See All The Hot Ad Wo(Men) Ever

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.