Humans have a burning desire to verbally communicate with dolphins, especially when it comes to ad folk. First it was Megan Fox, Acer marine biologist, taking a scientific approach to dolphinspeak, and now we have a Dolphin Translator app from Green Works, the eco-friendly arm of Clorox, essentially creating the digital version of the Oxford English/Dolphin Dictionary. Created by Omnicom-owned Critical Mass, the dolphin-themed approach weaves its way into a campaign meant to help consumers avoid getting lost in translation when it comes to environmentally-conscious lifestyles.
As you’ll see on the Green Works website, you can type just about anything (up to 120 characters) into the translator to hear the dolphin version. What you do with the cute, squeaky response is up to you, unless you are already fluent in Flipper. Odds are, the dolphin noises will just sound like, well, dolphin noises: indistinguishable and vaguely babyish. But, if you’ve ever been curious how a dolphin would say tomato, then this is the app for you.
Credits and a behind-the-scenes video after the jump.
Jared Folkmann – Planning Director
Christiaan Welzel – Associate Creative Director
Ashli Worden – Account Director
Andrew Lavery – Sr Art Director
Scott Malo – Sr Motion Designer
Nik Mihaylov – Sr Designer
Alan Obando – Motion Designer
Kathryn Whiteside – Sr Designer
Stefan Smith – Copywriter
Grace McCalmon – Copywriter
Scott Goetz – Developer
Scott Ingalls – Technology Director
Tamer Elgamal – Technology Lead
Warren Fallwell – Experience Architect
Amanda Burgess – Project Manager
Thierry Marques – Program Director
Production Company: 21 St Films
Additional Production: The Hangar Interactive
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