TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

How Does One ‘Rebrand the Apocalypse?’ A Barkley Designer Fills Us In

Describing this as his “anti-love letter to the ad business,” Chris Riebschlager, a designer/developer at Kansas City shop Barkley, recently performed a little stand-up of sorts during a recent local ad club event. The theme? Well, as mentioned in the hed, it’s how to rebrand the apocalypse, which according to the Mayans, is set to get underway on Dec. 21 of this year.

As you can see in this clip, which we think is good enough to retain eyeballs through its full running time, Reibschlager (who’s also worked at KC ops like VML and Bernstein-Rein) takes the piss with the ad industry and all its increasingly annoying talking points. Everything from demographics to focus groups to execution concepts to timelines are in tow, all of course with tongue firmly in cheek. Consider us entertained.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!