How Many Humans Does it Take to Save the Planet?

The World Wildlife Foundation (of Canada) hired DraftFCB Toronto to get you to think about what goes into making those fancy energy efficient light bulbs (and other “energy efficient” products) we’ve been told to use over the last few years. Sometimes, as they note in the ad above, the companies that produce such products aren’t environmentally friendly themselves. Learn more at this place.

It’s Armageddon week this week on the History Channel, and if you don’t think worrying about this stuff is important, we recommend you take a moment to watch one of this week’s programs on the matter. We’re all gonna burn baby, once our sweet sweet ozone is blown away by solar winds and the sun scorches everything. Or the earth is flooded, or hit by a big rock, or you know God crushes us with his massive thumb.

Video source

More: “Ad Execs: The New Environmental Power Rangers”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.