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‘I Hate You, Kelly Donahue’ Author Seeks to Reinvent the Audio Tour

Mark Svartz, the former BBH NY ACD responsible for such projects as the Google “Street Boo” Halloween costume and the author of last year’s interactive novel/diary I Hate You, Kelly Donahue, is back with his latest initiative, Audio Tour Hack, which is essentially a collective of ad industry folks who “use creative storytelling to redefine the way people perceive their surroundings.” This guy doesn’t take a break, does he?

Alongside project mastermind Hal Kirkland, a former CD at NY’s Johannes Leonardo and current CD of HK, Svartz and Audio Tour Hack are looking to first transform a sculpture exhibition at the Guggenheim done by world-renown artist John Chamberlain. The first of these audio tour hacks is called “Artobots,” a play on the Transformers canon that runs through May 13 at the renowned New York museum. You can learn more here and listen to the 26-minute “Artobots” piece, which honors the 10th anniversary of the Decepticons defeating the Autobots on Feb. 24, 2028. Wait, what?

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