Mark Svartz, the former BBH NY ACD responsible for such projects as the Google “Street Boo” Halloween costume and the author of last year’s interactive novel/diary I Hate You, Kelly Donahue, is back with his latest initiative, Audio Tour Hack, which is essentially a collective of ad industry folks who “use creative storytelling to redefine the way people perceive their surroundings.” This guy doesn’t take a break, does he?
Alongside project mastermind Hal Kirkland, a former CD at NY’s Johannes Leonardo and current CD of HK, Svartz and Audio Tour Hack are looking to first transform a sculpture exhibition at the Guggenheim done by world-renown artist John Chamberlain. The first of these audio tour hacks is called “Artobots,” a play on the Transformers canon that runs through May 13 at the renowned New York museum. You can learn more here and listen to the 26-minute “Artobots” piece, which honors the 10th anniversary of the Decepticons defeating the Autobots on Feb. 24, 2028. Wait, what?
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