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Independence Blue Cross Sells Health Insurance to Generation Y

In Generation Y’s short time, they can be credited with a wealth of achievements. Among their accomplishments include Jackass, electing a black President, commenting anonymously on the internet and sort of caring about the environment. However, much of this Generation doesn’t have long-term health insurance. That’s where, evidently, Independence Blue Cross sets in.

Of course, Generation Y won’t accept buying health insurance right away. There’s still hope for universal health care, right? (No.) Well, as this spot from agency Tierney says, while you sit there idly on your couch watching TV with a friend, you never know what can happen. I mean, look at our ad protagonist. The guy didn’t move from his spot on the couch once, and he ended up married with three kids, a dog and a sweater.

Buy health insurance, kids, because you might wake up one day with a family and probably pretty bad health due to your inactive, couch-dwelling lifestyle.

Credits after the jump.


Agency: Tierney, Phila.

ECD: Patrick Hardy
CD/AD: Teri Gerbec
CD/CW: Andrew Cahill

Director/Prod. Co: Paul Schneider/A Very Small Office, New York

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