InterbrandDesignForum CEOs Explain How Business-centric Branding Works

Liveblogging the Most Valuable Retail Brand luncheon with content partner InterbrandDesignForum.

Here we are in Las Vegas at the InterBrandDesignForum session. We interviewed Group CEO Jez Frampton and Chairman/CEO Lee Carpenter. What do you think about their model? InterbrandDesignForum is an Omnicom company whose aim is to provide brand consulting in the retail space.

More: “Interview with Bruce Dyvbad”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.