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It Took 18 People, But Saatchi Brings Toyota Prius ‘Family’ to Life

Yes, 18 people, choreography that works like some bizarro Cirque du Soleil act and VFX came together to promote the Toyota Prius, the automaker’s hybrid car loved by Larry David and others. Saatchi & Saatchi LA brings us a surreal version of a day’s life (maybe even more surreal than James Lipton interviewing Shakespeare) in this spot dubbed “People Person,” which promotes three different Prius models in one fell, pretty visually stimulating swoop. If you’re that ADD and can’t stand the :60 version, there’s a :30 one for you after the jump.


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