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J. Walter ThompsonTuesday Apr 29, 2008
Advice For CannesCraig Davis, Chief Creative Officer, Worldwide, JWT, is trying to sell you on Cannes and offers wisdom on how to deal the show's intense experience. The little promotional video comes with a little joke at the end that we could have done without, but whatever. Craig's advice includes: "If you see an idea and its envy that you feel, then it should be bronze. Jealously is silver. If you see something and it's humility that you are feeling, it deserves to be a gold."
Tuesday Apr 22, 2008
JWT's Junk Waste TrashEarth day is coming to its twilight hours. What have you done? The kids over at J. Walter Thompson have a launched JWT's first human powered ad over at the site, Junk Waste Trash. Get it - JWT? Oh boy. They're a riot, no? Some staffers over at the firm have rightly decided to take matters into their own hands. Damn the man and all that by installing energy-saving green switches in every conference room and adding baby polar bear infirmary in The Cabin on 2. No, um... well, yes. They're kidding because you know Bob Jeffrey ain't paying for all that. More seriously, they're working on installing new paper recycling options, providing low-cost reusable water bottles and switching to energy efficient CFL lightbulbs. It's the little things people and these employees get high marks for effort. There's also something about a live video feed and a bike (see above). I think people get on it and the Nightmare Before Christmas tree sitting in the frame lights up or something. Since I've been watching, no one has taken a spin, so I can't say. Feedback for the site includes: "JWT should hire me to ride that shit all day. Good for JWT and good for my ass." Tuesday Apr 08, 2008
JWT's Cliche Of A Beckham Ad
This is a limited edition line for Coty that is separate and distinct from that of Posh and Beck's "Intimately Beckham" scent. Those ads are even harder to look at and not nearly as funny or inventive as Posh's Marc Jacobs piece. JWT is not responsible for these latter two ads. Just the snoozer over there to the left. Tuesday Mar 18, 2008
What's Going on at RMG Connect?
Linda Jackson seemingly took a big step down in her career arc to leave London last month and take over as the new General Director of OgilvyOne Mexico (her predecessor at RMG, Nelly Andersen, left RMG to return to her prior place of employment, OgilvyOne, back in October 2006 and is now an EVP, Global Brands at OgilvyOne Worldwide out of the London office.) RMG Connect, particularly in the London office, has had mass defections of both staff & clients prior to, and during, Jackson's reign at the shop — so perhaps it is not a massive surprise. But given the fact that prior to the recent economic downturn, there was a vast amount of money to be made in the "BTL" area over the past couple of years — especially in the UK market — and RMG did not have much luck in either winning or retaining their current client base (they lost their accounts at Sky, Vodafone, etc.) Of course, they still retain the HSBC business (in conjunction with JWT) — so the office meal ticket is safe for the time being — but Tim Hipperson, the UK CEO, and Philip Greenfield, RMG Connect's Global CEO (who is listed on their website at the current contact for the EMEA operation) cannot be feeling too happy at the moment. Wednesday Mar 12, 2008
Get Crunk At JWT NYStaffers at JWT New York must be psyched. Booze hound G. Parker has it on good authority that the agency's in-house booze bar is re-opening after a five year hiatus. Is that what all the hubbub was about a week ago? Nah, but this is pretty good too. Okay. Someone invite us over. We can hold it down better than Paula. Promise. What kind of scotch you guys got over there anyway? Thursday Mar 06, 2008
JWT Has Resigned Welch. Who Will Pick It Up?Welch's Foods is reviewing creative duties on its ad account JWT, is not participating in the process. Spending on the Welch's account has declined from $15M and $20M according AdWeak. In 2005, they selected MPG for planning and buying duties, which is not in play now. Welch's is the brand who recently created those lickable print ads in People magazine. Ewww.... Monday Mar 03, 2008
What's Brewing At JWT NY?Hiii guys... We did this fluff piece about JWT this morning. It's a slow news day. It happens. The upside was that we got some tips about some possible interesting news from JWT New York and involving one of their ECDs. Hmm... Well, we can't prove a darn thing without your help. Without you, we are nothing. So, little help? IM us yeah? IM: agencyspy or email us at agencyspy at mediabistro dot com Monday News From JWTJ Walter Thompson has been around since 1864. Founded in New York as Carlton and Smith, an advertising broker trading space in the religious journals. The firm was purchased and renamed by James Walter Thompson in 1878. That's a picture of J.W. up there. Under Thompson's leadership the Company expanded its operations to include the placing of advertisements in women's magazines, an innovation to which the young business owed much of its success. As early as the 1890s, the company had offices in Boston, Chicago, and London and was dabbling in the nascent industry of the development of trademarks and industrial design. So, what's happening at JWT, worldwide, in the past few days? - JWT announced that it will volunteer its services to support the Bob Woodruff Family Foundation, a nonprofit organization that raises awareness of the devastation caused by the "hidden injuries of war", traumatic brain injury (TBI) and combat stress. Read more here. - JWT, Detroit has created new ads for Ford, in which two guys in their 20s are driving and one shows off his new Microsoft Sync system by commanding the system to play Smashing Pumpkins. The automaker is expected to announce that its joint technology package with Microsoft has escalated sales of its Focus compact car by double digits this year. Read more here. - For the first time in the 4As history, young creatives have a dream opportunity – to showcase their talents and a chance to represent Singapore at the Cannes Lions 2008 Young Lions Competition. Chaired by Tay Guan Hin, Regional Executive Creative Director of JWT. Read more here. - JWT MENA network have sped away with 12 out of 20 advertising awards up for grabs at this year’s prestigious MENA Cristal Awards held in Faraya, Lebanon this month. Read more here. Thursday Feb 28, 2008
Crispin Wins Microsoft And It's A New World Order
This is where you must sit back and consider. You've seen the Mac vs. PCs ads. Microsoft is a stalwart. A heavy machine that is the pillar of the economy, of the American way. This is no little brand. This isn't a burger chain looking to be hip. This is Microsoft. The software titan has bypassed the death stars, the agencies with all the resources and international locations, hundreds of workers to select Crispin. The game has changed and permanently. The Rebel Alliance has won. Thursday Feb 14, 2008
More Love Via JWT
Staffers Kash Sree, Christina De La Cruz, Scott Bell, Julie Rutiglianso and Lauren Lafranz are responsible for the installation. The video was shot by Danny Goldstein. We agree with JWT blogger, Craig Davis, when he asks - doesn't it look like Ty? PreviouslyEx-CD Of JWT Ends Up At Starbucks And Lives To Tell The Story Fallon's New Hire And His Mustache |
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