Jay-Z: The Mission Of His New Advertising Agency

Jay-Z talks briefly about the mission behind his new business venture with Steve Stoute as CEO of Translation Advertising and his mission to bring a better understanding of the hip hop and Black communities to big business.

“That’s not what we do when we walk into a store. We don’t hit the break dance moves and things like that.”

Bully to Hova.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.