Reliable sources tipped us off today that JCPenney will be leaving T3 Austin, which handled digital work for the brand, at the end of the year. In addition to launching www.jcptoday.com (sadly, this little gem is no longer live) back in 2007, T3 can also be credited with JCP’s Facebook Dorm Life page among other small digital nuggets (more of the agency’s JCP work can be found here). No word yet on whether or not the brand’s AOR Saatchi & Saatchi will be picking up the remainder of this business or whether it will be going up for review. What we’re sure of, though, is that we still wouldn’t be caught dead shopping at JCPenney regardless.
To say thank you for a great year, we’re offering 15% OFF any boot camp, in-person course, or online course when you use code MBTHANKU. Choose from any of our exciting upcoming courses, from a novel writing class taught by an accomplished author, to an intro course for Excel. Hurry – offer expires 12/24! Browse our upcoming courses.