Reliable sources tipped us off today that JCPenney will be leaving T3 Austin, which handled digital work for the brand, at the end of the year. In addition to launching www.jcptoday.com (sadly, this little gem is no longer live) back in 2007, T3 can also be credited with JCP’s Facebook Dorm Life page among other small digital nuggets (more of the agency’s JCP work can be found here). No word yet on whether or not the brand’s AOR Saatchi & Saatchi will be picking up the remainder of this business or whether it will be going up for review. What we’re sure of, though, is that we still wouldn’t be caught dead shopping at JCPenney regardless.
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