KB+P Picks One Up From Da Frog

Kirshenbaum this. Kirshenbaum that. Why is it that every time we turn around this week we hear Kirshenbaum. Kirshenbaum nails Avon! Kirshenbaum unload its new Wendy’s spots! Mega Brands, maker of Mega Bloks and Rose Art, has shifted its estimated $20 million creative and media planning account to Kirshenbaum Bond + Partners after StrawberryFrog resigned the account.

You may have seen Da Frog’s last effort for the toy maker. If not, check out the quirky spot above titled, “Creativity to the Rescue.” We don’t get if these were for the adults or the kids or what the companion site was like. It’s cute and all, but we kinda feel like we’re missing something here that helps one make sense of the video. Anyway, AdWeak is reporting that Kirshenbaum’s first work for the brand will hit the airwaves in time for the back-to-school shopping season.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.