PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Kevin Butler’s Charm Rubs Off Too Much on New Zealand

There’s a fine line between parody and ripoff, but in this case, we’ll have to side with the latter. Buttonmasher fills us in on this campaign for New Zealand’s TV3, which basically lifts the entire storyboard from one of Deutsch’s PS3 spots starring fictional pitchman Kevin Butler. From the hair metal scene to the spokesperson to the reactions, it’s hard to deny the glaring similarities. While we doubt the Sony camp gave the OK on this, saying it’s an homage is also too easy of a cop-out. See for yourself below.

via Kotaku

More: “Perceived Ripoffs or Convenient Doppelgangers

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!