For the all screenshots I’d seen of a scantily-clad Adriana Lima holding a checkered racing flag, I didn’t have very high expectations for Kia’s Super Bowl spot. But, I was wrong, and David&Goliath definitely delivered on this :90 vacation to a fantasy world driven by the Optima.
What happens when a man is accidentally given access to the sweetest of sweet dreams? He enters a world of super models, Mötley Crüe, giant sandwiches, fire, rhinoceros rodeos, MMA fighting (featuring a cameo from Chuck Lidell) and, of course, fast cars. But, even a perfect world can’t stand in the way of this hero and his significant other. With his Optima, he breaks into his lady’s dream, “rescuing” her from a white horse-riding hunk who looks dull compared to our protagonist. It’s the kind of “manly” everyman story that beer brands somehow continue to fail at telling with each new ad campaign.
Going into the Super Bowl, the majority of hype is undoubtedly surrounding VW’s sequel to last year’s “The Force” and Honda’s homage to Ferris Bueller’s Day Off. After the big game, we hope to see Kia and D&G receive due credit for producing a commercial better than those from their more talked-about competitors. Credits after the jump.
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate Creative Director: Eron Broughton
Associate Creative Director: Phil Covitz
Copywriter: Justin Bajan
Art Director: Dan Madsen
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Producer: Jennifer Mersis
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Management Supervisor: Jill Jagger
Account Supervisor: Nancy Ramirez
Director of Strategic Planning: David Measer
Strategic Planner: Steven Garcia
Production Company: Biscuit
Director: Noam Murro
(director of Warner Bros. and Legendary Pictures’ upcoming “300” prequel)
Director of Photography: Salvatore Totino
Line Producer: Jay Veal
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