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Tuesday, May 13
Leo Burnett Dances With The Dragon (Again)
Publicis' Leo Burnett Worldwide is about to purchase its second Chinese firm, which has remained unnamed. Last year, the agency bought marketing firm Yong Yang as a first step to gaining a toe-hold in the $21B market. Chairman Tom Bernardin told Reuters that: Want to makes some guesses? How about Zi Corporation, a mobile discovery and advertising solutions, whose revenue is up 15% and debts way down this quarter? How about outdoor advertising firm VisionChina Media Inc.? Hmm... Chinese web portal Sohu.com? It's a side step, but the company is huge in the online gaming sector. Their revenue jumped 156% to $84.8 million recently. Who knows? Email This Post |
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